Major League Baseball (MLB) just made a bold move to boost its digital presence. The league announced on Tuesday that it’s teaming up with Jomboy Media and has acquired a stake in the fast-growing media company.
With this partnership, MLB hopes to tap into Jomboy Media’s energetic content and impressive engagement numbers. The idea is to reach more fans online and bring fresh life to MLB’s digital channels.
Jomboy Media’s hit shows—like Talkin’ Baseball, Talkin’ Yanks, and The Warehouse Games—will get a bigger spotlight. MLB also wants to work closely with Jomboy Media on big events, like the All-Star Game and Home Run Derby, so there’s a lot of excitement brewing.
MLB and Jomboy Media: A Strategic Partnership
MLB’s investment in Jomboy Media shows the league is serious about growing its digital reach. The league wants to connect with a younger, tech-savvy crowd—people who live and breathe sports on their phones and laptops.
By teaming up, Jomboy Media will get access to MLB’s deep well of intellectual property. That opens the door for content that’s not just richer, but also way more immersive for baseball fans everywhere.
Leveraging Jomboy Media’s Success
Jomboy Media has been shaking up the digital sports world since 2017. Jimmy “Jomboy” O’Brien and Jake Storiale started it, and honestly, it’s wild how quickly they’ve built a huge following.
Last year alone, Jomboy Media racked up over 93 million social media engagements and hit record-breaking numbers for revenue and profitability. Clearly, they know how to grab people’s attention with content that actually matters to fans.
Take The Warehouse Games for example. It’s their flagship show and it totally captures that backyard-game vibe. Nearly 400 million views later, it’s obvious people can’t get enough of its unique style.
With MLB now in their corner, Jomboy Media can push their programming even further. There’s a real chance to create new, even more engaging content for the fans who crave it.
Expanding Digital Growth and Engagement
One big goal here is to grow MLB’s digital audience. By bringing Jomboy Media’s content onto its platforms, MLB wants to pull in more fans and make the sport feel closer, more personal.
It’s also a way for Jomboy Media’s other shows, like Talkin’ Baseball and Talkin’ Yanks, to reach even more die-hard baseball lovers. They’ve already built a strong base, and this could take things to the next level.
Capitalizing on Key Events
Another focus is creating fresh advertising opportunities around MLB’s biggest moments. Think about the All-Star Game or the Home Run Derby—these are events people look forward to all year.
By working with Jomboy Media, MLB hopes to make these events even more interactive and fun. That means more engaging experiences for fans and, yes, new ways for advertisers to connect with a super-engaged crowd.
Noah Garden, MLB’s deputy commissioner for business and media, shared his thoughts on the partnership. He said the league really admires how Jimmy O’Brien connects with fans, and he’s excited to give Jomboy Media the tools and access they need to grow. “We’re looking forward to bringing baseball fans more entertaining content to help further expand baseball’s online presence and deepen the connection between our sport and its fans,” Garden said.
Jomboy Media’s Vision and Community
This partnership is a huge step for Jomboy Media. Jimmy O’Brien took a moment to thank the community that’s been there since day one.
“I continue to be amazed by what our community enables us to do through their endless support. When we started talking about baseball on the internet, it was just a fun hobby. Our community is the reason we’ve been able to turn this from ‘just a hobby’ into something bigger than we ever could’ve imagined,” he said.
Giving Back to the Community
Through this partnership with MLB, Jomboy Media wants to give back to its community by telling deeper, more engaging stories. The collaboration opens doors for Jomboy Media to try out new content formats and creative ideas.
Fans can expect a richer, more immersive experience. This fits right in with Jomboy Media’s goal to make content that goes beyond just entertainment—it’s about building a real sense of community among baseball fans.
To read the full announcement, check out the official ESPN article.
- Schools Covered
- College Football Articles
- Men's College Basketball Articles
- Men's College Soccer Articles
- Women's College Basketball Articles
- Olympic Athlete Articles
- Men's College Baseball Articles
- College Sports Media Professionals Articles
- Hall of Fame Member Articles
- Former College Player Articles
- Game Previews
