When Jim Harbaugh left Michigan to return to the NFL in 2024, the Wolverines were suddenly staring at a big transformation. Sherrone Moore, Harbaugh’s replacement, has since established a new era for Michigan football—one that’s all about an 18-year-old freshman quarterback, Bryce Underwood.
This blog post dives into the wild journey of Bryce Underwood and how his arrival has shaken up the Michigan football program. We’ll also poke around at the role of Name, Image, and Likeness (NIL) deals in today’s college sports—because, honestly, you can’t ignore them anymore.
The Bryce Underwood Phenomenon
Underwood’s arrival at Michigan has been a total game-changer. His talent and marketability have made him the obvious centerpiece of the program.
He’s got a rocket arm, and the potential is off the charts. It’s no wonder fans, media, and even a few celebrities are paying attention.
From Belleville to Ann Arbor
Underwood’s story really took off at Belleville High School. That’s where he put his skills on display and started building a loyal following of Michigan fans.
Some of those fans, decked out in maize and blue, would even tailgate at his high school games. You could feel the anticipation for what he’d bring to Ann Arbor.
Recruitment Drama
The recruitment of Bryce Underwood? It was a spectacle—maybe even a circus. Names like billionaire Larry Ellison, Tom Brady, and Barstool Sports founder Dave Portnoy got tossed around in connection with his decision.
Ellison’s wife, Jolin, who’s a die-hard Michigan sports fan, apparently played a big role in getting Underwood to commit. Sometimes, it’s the behind-the-scenes folks who make all the difference.
The NIL Revolution
Underwood’s recruitment is a perfect example of how college sports have changed. NIL deals are now a driving force, and Michigan’s willingness to embrace them marked a big shift in how they go after top talent.
Transformational, Not Transactional
Harbaugh’s old mantra of *transformational, not transactional* got put to the test with Underwood. Michigan managed to get everyone on the same page to land him, which says a lot about where the program is headed.
Champions Circle Collective
The Champions Circle collective—co-founded by former Michigan fullback Jared Wangler—was huge in getting Underwood to Ann Arbor. This group raises money to negotiate NIL contracts for players, offering some seriously lucrative opportunities for endorsements and appearances.
Underwood’s Impact on the Field
Underwood’s debut against New Mexico was electric. He threw for 251 yards and a touchdown, and the buzz around Michigan Stadium was real.
But the real test is coming up: a prime-time showdown against Oklahoma. That’s when a national audience will get a real look at what Underwood can do.
A Freshman Sensation
Sherrone Moore, Michigan’s head coach, hasn’t seen a freshman quarterback quite like Underwood. The combination of Underwood’s talent and a unified program could take Michigan to new heights.
National Stage
The game against Oklahoma is going to be a litmus test for Underwood. It’s also a chance to show that Michigan isn’t stuck in the past—they’re moving forward, fast.
The Financial Aspect
Underwood’s NIL deal really highlights how college sports are changing. Getting a player like him took serious financial resources and planning.
Multimillion-Dollar Deal
His NIL deal is reportedly worth millions, putting him among the highest-paid college athletes. That kind of support doesn’t just help Underwood—it sets a new bar for future Michigan recruits.
Revenue Sharing and Beyond
Michigan’s approach to revenue sharing and NIL deals has put them ahead of the curve. The Champions Circle collective keeps raising funds and locking in deals, making sure Michigan stays competitive for top talent.
The Future of Michigan Football
Underwood’s presence points to a bright future for the Wolverines. With a top-10 recruiting class for 2025 and another strong group lined up for 2026, Michigan looks ready for a good run.
Savion Hiter and Beyond
The recruitment of five-star running back Savion Hiter for 2026 only strengthens Michigan’s position as a powerhouse. Underwood’s success is bound to attract even more top-tier talent to Ann Arbor.
Intellectual Capital
Michigan’s M Power program, led by John Rotche, is all about giving players more than just football skills. They get internships, educational seminars, and financial literacy training.
That kind of holistic approach means players are better prepared for whatever comes after football—something every program should probably be thinking about.
Conclusion
Bryce Underwood’s move to Michigan really says a lot about how college sports are changing. Exceptional talent, smart NIL deals, and a program that’s actually working together—it’s a powerful mix.
Michigan feels like it’s right at the center of this new era in college football. Underwood’s performances on the field? They’re a big part of that story.
If you’re curious to dig deeper into Bryce Underwood’s path and how Michigan football is transforming, check out the full article on The New York Times.
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