In a recent appearance on *The Pat McAfee Show*, former Alabama coach Nick Saban talked about the shifting dynamics in college football. He focused on the growing influence of NIL (Name, Image, Likeness) money and how it’s given the Big Ten an edge over the SEC.
Saban’s comments really shed light on how the landscape is changing, especially when it comes to recruiting and financial power. Let’s dig into what Saban had to say, the current state of the Big Ten and SEC rivalry, and what all this might mean for college football as a whole.
The Big Ten’s Financial Muscle
The Big Ten has made some big moves to secure its financial future, mostly due to a massive media-rights deal with Fox, CBS, and NBC. This agreement is worth more than $7 billion over seven years, which is just wild.
Each Big Ten school now pulls in about $61–63 million a year, outpacing the SEC’s per-school payouts by roughly $10 million. That extra cash has boosted donor confidence and strengthened the NIL systems that help build rosters.
Media Rights and Revenue Distribution
This media-rights deal is a real game-changer for the Big Ten. With all that new money, schools can pour more into their athletic programs, facilities, and, maybe most importantly, NIL efforts.
The Big Ten’s ability to hand out more money per school compared to the SEC is a big reason for its recent success. That funding is key for attracting top recruits and keeping programs competitive.
Impact on Recruiting
Saban pointed out that the old geographic and cultural advantages of the SEC are shrinking in the NIL era. In the past, the lack of pro football in the South meant kids grew up dreaming of playing for schools like LSU, Alabama, and Georgia.
But now, with NIL, elite prospects are more open to schools like Ohio State and Michigan, where the financial support can be bigger. It’s a pretty big shift in how things work.
NIL and the Changing Landscape
The NIL era has completely changed how college football operates. Players can now make real money from endorsements, sponsorships, and other deals, so financial factors play a huge part in their choices.
Saban mentioned that *the money involved in decision-making* has changed everything, making the sport more competitive—and a lot more financially driven.
Uniform Rules and Competitive Balance
Saban has been pretty outspoken about the need for clearer, more uniform rules to keep things fair in the NIL era. He knows the game is ultimately decided on the field, but he also gets that fundraising power is becoming a much bigger deal.
The current lack of consistent NIL rules across conferences and states creates gaps that mess with competitive balance. It’s a bit of a mess, honestly.
House v. NCAA Settlement Framework
Starting with the 2025–26 academic year, schools will be able to share up to about $20.5 million a year with athletes under the House v. NCAA settlement framework. This is separate from third-party NIL deals and makes the flow of resources to football rosters more official.
The cap is expected to adjust over time, and collectives will keep operating alongside school-funded revenue sharing. It just adds another layer to the already complicated financial landscape.
Recent Success and Future Prospects
The Big Ten’s recent wins on the field back up what Saban’s saying. Michigan took home the 2023 national title, and Ohio State grabbed the 2024 crown, giving the conference back-to-back championships.
That kind of on-field success, combined with strong financial backing, puts the Big Ten in a really strong spot against the SEC.
Michigan and Ohio State’s Dominance
Michigan and Ohio State have been leading the Big Ten’s resurgence. Their recent national titles show just how competitive the conference has become.
These wins boost the conference’s reputation and help attract more top-tier talent. It creates a positive feedback loop that only makes the Big Ten stronger.
Future Changes in Hierarchy
Right now, the Big Ten might have a slight edge, but the hierarchy in college football is always up for grabs. Coaching changes, player transfers, and shifting NIL rules can all shake things up.
Like Saban said, the real battle happens on the field, and the SEC probably isn’t going to sit back and watch for long.
Conclusion
Nick Saban’s recent comments on the Big Ten and SEC? They really point to how much college football is shifting these days. The Big Ten’s got a lot going for it—NIL money pouring in, and those hefty media-rights deals don’t hurt either.
Honestly, it’s giving them a pretty clear financial and competitive boost. The SEC’s long-time grip on college football isn’t looking quite as ironclad now.
If you want to dig into Saban’s take, the full article is here. Worth a read if you’re curious about where things might be headed.

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