The world of college sports has changed a lot since the NCAA approved name, image, and likeness (NIL) deals in July 2021. These changes have shaken up the financial landscape for student-athletes and shifted the competitive balance among major conferences.
One of the most vocal figures in this discussion is legendary former head football coach Nick Saban. He believes NIL has given the Big Ten Conference a clear advantage over the SEC.
This post digs into the impact of NIL deals, Saban’s take, and what it all means for college sports moving forward.
The Evolution of NIL in College Sports
When the NCAA approved NIL deals in July 2021, it was a huge moment for college athletics. Before that, college athletes were labeled as amateurs, and schools weren’t allowed to pay them directly.
This rule sparked plenty of arguments, with athletes insisting they deserved compensation for their names, images, and likenesses. After all, athletic departments were making big money off their performances.
From Amateurism to Compensation
Now, with NIL deals in play, athletes can get paid directly from outside sources. It’s completely changed the game, letting players move to schools where the compensation is highest.
It’s made things a lot more competitive—and honestly, a bit more chaotic—for student-athletes.
Then came the House v. NCAA settlement, approved by Federal Judge Claudia Wilken. That set up a revenue-sharing pool for athletes, opening the door even wider for them to profit from their own names and images.
The Role of the College Sports Commission (CSC)
To keep things fair, the College Sports Commission (CSC) was created. They handle the approval or denial of NIL deals, trying to keep some balance in this fast-changing world of college sports.
Recently, the commission announced it had approved over 8,300 NIL deals, with the total value close to $80 million. That’s a pretty staggering number, isn’t it?
Ensuring Fair Play
The CSC’s job is crucial for keeping college sports honest. By overseeing NIL deals, they’re trying to prevent abuses and make sure everyone has a fair shot.
This kind of oversight seems necessary as NIL deals keep shaking things up in college athletics.
Nick Saban’s Perspective on NIL and the Big Ten
Nick Saban, often called one of the greatest college football coaches ever, has made his opinion on NIL pretty clear. He thinks the new NIL and revenue-sharing era has given the Big Ten a leg up over the SEC.
Saban argues that the SEC’s old geographic advantage doesn’t matter as much now. More teams can afford to pay for top athletes, so the playing field is starting to look a lot more even.
The Shift in Competitive Balance
Saban’s opinion carries weight, considering his career record: 297-71-1 and six national championships with Alabama. He believes the SEC just isn’t as magnetic as it once was, since NIL deals let Big Ten schools lure top talent, too.
What used to be SEC dominance is now being challenged by the Big Ten, all because of these new financial incentives.
Implications for the Future of College Sports
Everything about NIL deals points to big changes ahead for college sports. As more athletes cash in, the landscape will keep shifting, and we might see new power dynamics among schools and conferences.
Opportunities and Challenges
- Increased Opportunities for Athletes: NIL deals give student-athletes real chances to earn money from their talents and effort.
- Competitive Balance: With schools able to offer more money, things could get a lot more balanced—and unpredictable—across conferences.
- Regulatory Challenges: Keeping things fair and stopping abuses will keep the CSC and others on their toes.
Conclusion
The NCAA’s approval of NIL deals has shaken up college sports. Suddenly, athletes, programs, and conferences are all navigating a new world of possibilities and headaches.
Nick Saban, a coaching legend, isn’t shy about pointing out the changes. He thinks the Big Ten is starting to pull ahead of the SEC, and honestly, it’s hard to argue when you look at the numbers.
Regulatory bodies like the CSC? Their job’s only getting tougher. Keeping things fair and making sure everyone benefits—well, that’s going to be a balancing act for a while.
If you’re curious and want to dig deeper, check out the full article on DearOldGold.

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