Nike keeps making noise in the Name, Image, and Likeness (NIL) market by signing standout college quarterbacks. The latest to join their roster is Baylor QB Sawyer Robertson, a rising star in the Big 12.
This move fits with Nike’s ongoing strategy of focusing on quarterbacks, especially in conferences famous for their high-octane passing games. As Robertson’s play on the field draws more eyes, his partnership with Nike could push his profile and earning power even higher.
Honestly, it’s a fascinating development for both Robertson and the bigger college football scene.
Nike’s Strategic Focus on Quarterbacks
Nike’s been chasing top college quarterbacks in the NIL market. Recent signings include LSU’s Garrett Nussmeier and Penn State’s Drew Allar.
Even though these guys haven’t exactly set the world on fire this season, Nike seems committed for the long haul. Nussmeier is currently last among qualified SEC QBs in rating, with just three touchdowns and two picks through two weeks.
Allar sits 14th out of 18 Big Ten QBs, averaging only 7.1 yards per attempt so far. Not the flashiest numbers, but Nike’s clearly betting on potential.
The Big 12 Connection
The Big 12 is known for wild passing offenses, so it’s a natural place to find quarterback talent. Nike’s move to sign Sawyer Robertson fits right in with that trend.
Robertson’s path from Mississippi State to Baylor has been anything but dull. He transferred to Baylor after the death of Mississippi State coach Mike Leach, and at first, he had a tough time adjusting.
But in 2024, something clicked. Robertson passed for 3,071 yards and 28 touchdowns, leading Baylor to the Texas Bowl after an eight-win season.
Sawyer Robertson’s Rise
Sawyer Robertson’s college football journey has been a real rollercoaster. He started out at Mississippi State, signing under coach Mike Leach.
In 2022, Robertson threw just 11 passes before transferring to Baylor following Leach’s untimely death. The transition wasn’t easy, and in 2023 he saw limited action—just two touchdowns and four picks across six games.
Breakout Performance in 2024
Then came 2024, and everything changed. Robertson threw for 3,071 yards and 28 touchdowns, helping Baylor reach the Texas Bowl.
This breakout year put him on the map. In 2025, he’s already thrown for 1,070 yards and 10 touchdowns, leading the Bears to a 2-1 start.
He put up over 400 yards passing in each of the first two games before taking a back seat against an FCS opponent in Week 3. Not a bad way to start a season, right?
NIL Value and Earning Potential
On3sports estimates Robertson’s NIL value at $1.7 million, which puts him 19th among current college quarterbacks. Adding Nike to his endorsement list should only help his earning power.
If he keeps playing well, his marketability will just keep climbing. There’s a real chance he becomes a hot commodity for Nike and maybe even other sponsors down the road.
The Impact of NIL Deals
NIL deals have totally changed college sports, letting athletes cash in on their personal brands. For quarterbacks like Robertson, these deals mean more than just money—they boost visibility and open up more opportunities.
Nike’s focus on signing top quarterbacks really shows how important these players have become in the college football world. And who knows, maybe we’ll see even more big signings soon.
Conclusion
Nike just signed Baylor QB Sawyer Robertson, and honestly, it feels like a smart move for them. They’re clearly not slowing down in the NIL market.
Robertson’s had some solid games lately. Plus, his name seems to be popping up more and more—he’s definitely getting some attention.
College football’s changing fast. It seems like these kinds of partnerships are going to shape what the sport looks like in the next few years, for better or worse.
If you’re curious about the details on Nike’s NIL signings or want to know more about Sawyer Robertson, check out the source article.
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