In a move that’s catching plenty of attention in college sports branding, adidas just announced a flurry of new partnerships and investments. Deals with Penn State and Tennessee are in the mix, but honestly, the real buzz is around their latest collaboration with Texas A&M.
For the first time since 2011, adidas is bringing back its classic Trefoil logo to college football, rolling out a new Texas A&M uniform. To get the word out, 12 Texas A&M student-athletes have signed Name, Image, and Likeness (NIL) partnerships with the iconic German brand.
It’s a big moment for adidas, and it really shows how much NIL deals are shaping college athletics these days.
Adidas’ Strategic Move in College Sports
Adidas has been stirring things up in college sports, and these new partnerships with Penn State and Tennessee only add to their momentum. With big investments, the brand is locking in its spot among major collegiate programs.
The return of the retro Trefoil logo on Texas A&M’s new uniform feels like a nod to the past, but it’s also a step toward the future of college sports branding.
The Significance of the Trefoil Logo
The Trefoil logo is pretty much synonymous with adidas’ roots, and now it’s making a comeback in a big way. Last seen on the college football field in 2011, its return is more than just a style choice—it’s about mixing tradition with a fresh vibe.
This move should strike a chord with both fans and athletes, bringing a sense of connection and legacy. There’s something about that old-school logo that just feels right.
Partnerships with Texas A&M Athletes
To hype up the new Texas A&M uniform, adidas has signed NIL deals with 12 Aggie student-athletes. These athletes are front and center in marketing the new jersey and a fan collection that’s got tracksuits, polos, tees, and more.
Here’s who’s on the campaign roster:
- Albert Regis, Football
- Ar’maj Reed-Adams, Football
- Ashton Bethel-Roman, Football
- Cashius Howell, Football
- Jordan Webster, Basketball
- LeVeon Moss, Football
- Ny’Ceara Pryor, Basketball
- Reuben Owens ll, Football
- Tallen Edwards, Softball
- Taurean York, Football
- Terry Bussey, Football
- Will Lee, Football
The Impact of NIL Deals
Name, Image, and Likeness (NIL) deals have completely changed the game in college sports. Student-athletes now have real chances to earn money and build their personal brands.
The involvement of Texas A&M athletes in this adidas campaign is a clear sign of just how big NIL agreements have become. These partnerships give athletes a financial boost and help them get their names out there.
Adidas’ Broader NIL Strategy
This Texas A&M project is just one piece of adidas’ wider plan to connect with college athletes across the country. Other big names in adidas’ NIL campaigns include Ohio State’s Jeremiah Smith, Nebraska’s Dylan Raiola, and Arizona State’s Sam Leavitt and Jordyn Tyson.
All these partnerships show adidas is serious about supporting student-athletes and using their influence to promote the brand.
Upcoming Debut of the New Uniform
The new Texas A&M uniform with the Trefoil logo gets its first outing on October 11. That’s during the much-anticipated SEC matchup against Florida.
This game is already a big deal, but the new uniform brings even more excitement. You can bet fans and players are counting down the days.
Texas A&M’s Current Season Performance
Right now, the Texas A&M Aggies are off to a strong start this season with a 3-0 record, sitting at No. 9 in the rankings. They just had a bye week after a wild 41-40 win over Notre Dame in South Bend.
In that game, quarterback Marcel Reed hit tight end Nate Boerkircher in the end zone with just 13 seconds to go, sealing the deal. Next up, the Aggies host Auburn in College Station on September 27, and honestly, that’s a matchup everyone’s watching.
Conclusion
The partnership between adidas and Texas A&M feels like a pretty big deal in the world of college sports. They’re bringing back the Trefoil logo and have signed NIL deals with a dozen Aggie athletes.
It’s not just about a flashy new uniform—there’s something bigger brewing. The Aggies are set to show off their updated look on October 11, and honestly, there’s a real buzz among fans and players.
If you want to dig deeper into what’s going on, check out the full article here.
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