Drew Allar’s Venmo NIL Deal Boosts Penn State Ahead of White Out

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Penn State quarterback Drew Allar just landed a big NIL (Name, Image, Likeness) deal with Venmo and PayPal for a university-branded debit card. This adds to his growing list of endorsements—he’s already teamed up with American Eagle and Nike.

The announcement dropped right before Penn State’s much-hyped “White Out” game against the Oregon Ducks. This matchup could shape the Big Ten championship and College Football Playoff, so the timing isn’t exactly subtle. Allar’s work with the Penn State Venmo Debit Mastercard says a lot about his rising influence, both on and off the field.

Drew Allar’s Latest NIL Deal

He’s now the face of the new Penn State-branded debit card. The Penn State Venmo Debit Mastercard is up for grabs for students, alumni, and fans, and it’s rolling out at several Big Ten schools, like:

  • Michigan State
  • Rutgers
  • Illinois
  • Iowa
  • Michigan
  • Washington

The campaign kicks off with a fan event at Champs Downtown in State College. Venmo plans to debut the new Mastercard, featuring the Penn State logo, on the Friday and Saturday before the big game.

Impact of the Venmo Partnership

Allar shared his excitement in a Venmo press release. He talked about how the Penn State Venmo Debit Card makes everyday stuff easier, like splitting dinner with roommates or covering travel.

He also mentioned it means a lot to use his NIL earnings to support his team, help youth sports, and stay connected off the field during his senior year. That’s a pretty grounded take, honestly.

Broader Implications for Student-Athletes

This deal points to a bigger trend—student-athletes are using their NIL rights to land major partnerships. Allar’s move with Venmo and PayPal boosts his personal brand and kind of sets the bar for others coming up behind him.

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Allar’s Other NIL Partnerships

Drew Allar’s Venmo and PayPal deal is just another big name in his collection of NIL partnerships. He’s also recently worked with:

  • American Eagle
  • Nike
  • T-Mobile
  • EA Sports
  • Bose
  • Urban Outfitters
  • Hulu

One standout is his American Eagle partnership, which includes a limited-edition clothing collection with Tru Kolors, the lifestyle brand from Travis Kelce of the Kansas City Chiefs. Allar’s endorsements show he’s got wide appeal—clearly, brands see something in him.

Significance of the White Out Game

The timing of this NIL deal isn’t lost on anyone—it’s right before one of Penn State’s biggest games of the year. The “White Out” game against Oregon is a huge event for the school and could shake up the Big Ten championship and the College Football Playoff picture.

Penn State, sitting at No. 2, is set to take on the No. 5 Oregon Ducks at Beaver Stadium. Should be a wild one.

Allar’s Performance in High-Stakes Games

Allar’s got a shot to lead Penn State to its first home win over a Top 10 team in nearly a decade. He’s had some tough outings against top opponents, but this game feels like a chance for him to really shine and maybe cement his legacy among Penn State’s best quarterbacks.

Drew Allar just landed a new NIL deal with Venmo and PayPal. The Penn State-branded debit card? That’s a pretty bold move and says a lot about how much his profile’s grown lately.

He’s already got a handful of endorsements, but this one stands out. It really shows how much opportunity there is for student-athletes now, which, honestly, is still a little wild to think about.

With the “White Out” game against Oregon coming up, Allar’s got plenty of attention on him. Off the field, these NIL deals keep stacking up, and it’s hard not to be impressed by how he’s handling all of it.

If you want the full scoop on Drew Allar’s latest NIL deal and what it could mean, check out the article here.

Joe Hughes
Joe Hughes is the founder of CollegeNetWorth.com, a comprehensive resource on college athletes' earnings potential in the NIL era. Combining his passion for sports with expertise in collegiate athletics, Joe provides valuable insights for athletes, fans, and institutions navigating this new landscape.

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