LSU star linebacker Harold Perkins has made headlines by signing an NIL (Name, Image, Likeness) deal with Dr Pepper. This move not only boosts his profile but also ties into a long-running tuition giveaway campaign.
Perkins is also expanding his partnership with the chip company Baller Bites. With these deals, he’s launching his own tuition program aimed at helping high school senior football players in New Orleans and Baton Rouge.
It’s clear Perkins wants to make a difference off the field, not just on it. You don’t see that every day.
Harold Perkins’ New NIL Deal with Dr Pepper
Harold Perkins has officially teamed up with Dr Pepper, a brand that’s been part of college football culture for years. Dr Pepper became the first official sponsor of the College Football Playoff back in 2014, and they’ve built entire campaigns around their quirky Fansville series.
Their tuition giveaway has handed out over $17 million to students nationwide. Honestly, it feels like a perfect fit for Perkins’ latest initiative.
Details of the Partnership
This partnership is about more than just business—it’s about supporting students’ educational goals. Perkins will play an active role in Dr Pepper’s tuition giveaway campaign, which lines up nicely with his own ambitions.
Two $5,000 tuition awards are on the table: one for a high school senior football player in New Orleans, another in Baton Rouge. Media partners in those areas will select the winners.
Expanding His Brand with Baller Bites
On top of the Dr Pepper deal, Perkins is growing his relationship with Baller Bites, a chip company that’s been making some noise. This gives him the chance to create something that’s truly his own.
It’s a smart move, honestly—he’s building his brand in ways that go beyond football.
Impact on the Community
But Perkins’ work with Baller Bites isn’t just about business. It’s about giving back and opening doors for young athletes and students chasing their dreams.
That mix of business sense and community focus? It really does set him apart as a role model.
Harold Perkins’ Athletic Achievements
Standing 6-foot-1 and weighing in at 222 pounds, Harold Perkins is a fourth-year linebacker who’s already made his mark. Through five games this season, he’s racked up 20 tackles, two tackles for loss, and two pass breakups.
This comes after a tough 2024 season, where an ACL injury sidelined him after just four games.
Career Highlights
- Former AP preseason All-America selection
- Breakout season in 2022 as a true freshman
- Posted 72 tackles, 7.5 sacks, four forced fumbles, and an interception in 2022
- Earned SEC First-Team selection honors
Brands have noticed, too—he’s become a pretty valuable asset for those looking to team up with influential athletes.
NIL Valuation and Previous Deals
Harold Perkins’ On3 NIL Valuation is sitting at $612,000, which puts him among the most valuable athletes in college football. The On3 NIL Valuation is widely considered the industry standard, estimating the annual value of college and high school athletes by combining Roster Value and NIL Value.
Previous NIL Deals
Before the Dr Pepper and Baller Bites deals, Perkins had already landed some big-name partnerships, including:
- EA Sports
- Sunshine Quality Solutions
- Gordon McKernan Injury Attorneys
These deals have boosted his finances and expanded his influence well beyond the football field.
The Broader Impact of NIL Deals
NIL deals have changed college sports, giving athletes new ways to earn money from their name, image, and likeness. They offer financial rewards, help athletes build their brands, and let them connect with their communities.
It’s a whole new world for college athletes—and Perkins seems to be navigating it pretty well.
Opportunities for Future Athletes
Perkins’ knack for landing big NIL deals is honestly pretty inspiring. It shows that athletes can use their skills and social reach to do more than just play the game.
By teaming up with brands like Dr Pepper and Baller Bites, Perkins is kind of rewriting what it means to be a student-athlete. He’s not just following the old playbook—he’s making his own.
For more details on Harold Perkins’ latest NIL deal, visit the original article on On3.
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