LSU star linebacker Harold Perkins just landed a new NIL deal with Dr Pepper, highlighting how much these deals are shaping college sports right now. Perkins is hopping on board Dr Pepper’s famous tuition giveaway campaign and, at the same time, expanding his partnership with the chip company Baller Bites.
As part of this double deal, Perkins is launching his own tuition program. He’s offering two $5,000 awards to high school senior football players—one in New Orleans, another in Baton Rouge.
It’s a move that shows off not just his skills on the field but also his drive to make a difference off it.
Harold Perkins’ New NIL Deal with Dr Pepper
This NIL partnership with Dr Pepper is a pretty big step for Perkins. Dr Pepper’s been tied to college football since 2014, as the first official sponsor of the College Football Playoff, and has given out more than $17 million to students through its tuition giveaways.
Now, Perkins gets to join that tradition of supporting education and student-athletes. He’s clearly excited about it, mentioning how Dr Pepper’s deep roots in college football make this partnership feel especially meaningful.
For him, helping students chase their dreams is a cause that really matters.
Expanding Partnership with Baller Bites
Alongside the Dr Pepper deal, Perkins is also building on his earlier partnership with Baller Bites. This chip company is giving him a real shot to create something that’s his own.
Through Baller Bites, he’s hoping to make an impact in business and in the community. By bringing these two deals together, Perkins is rolling out his own tuition program.
He’ll hand out two $5,000 awards—one for a winner in New Orleans, one in Baton Rouge. The recipients? High school senior football players picked by media partners in each city.
This is Perkins showing he’s serious about supporting the next generation of athletes in his community.
Harold Perkins’ On-Field Achievements
At 6-foot-1 and 222 pounds, Perkins is a real presence on the field. He’s in his fourth year now and has already racked up 20 tackles, two tackles for loss, and two pass breakups in just five games this season.
That’s especially impressive considering he missed most of last season after an ACL injury. But Perkins’ stats go beyond just this year.
Back in 2022, as a true freshman, he exploded onto the scene and made the SEC First-Team. That year, he tallied 72 tackles, 7.5 sacks, four forced fumbles, and an interception.
He even earned a spot as a former AP preseason All-America selection. It’s no wonder he’s built such a strong reputation as a linebacker.
Previous NIL Deals and Valuation
Perkins isn’t new to the NIL game. Before teaming up with Dr Pepper and Baller Bites, he’d already landed deals with brands like EA Sports, Sunshine Quality Solutions, and Gordon McKernan Injury Attorneys.
All these partnerships have pushed his On3 NIL Valuation to $612,000. On3’s valuation is a big deal in the industry—it estimates what college and high school athletes are worth each year by blending Roster Value and NIL Value.
That number really shows just how marketable Perkins is, both on and off the field.
The Broader Impact of NIL Deals
NIL deals have really changed the game in college sports. Athletes like Perkins can now turn their talent and name into real opportunities—sometimes for themselves, sometimes for others.
With Dr Pepper and Baller Bites, Perkins isn’t just securing his own future. He’s also opening doors for other young athletes through his tuition program.
Future Prospects for Harold Perkins
Looking forward, Perkins seems poised for even bigger things. He’s managed to snag high-profile NIL deals and still deliver on the field, which isn’t exactly easy.
His focus on giving back and supporting education feels like it’ll stick with him as his career moves on. These partnerships with Dr Pepper and Baller Bites? Probably just the start of what he’s got planned.
Conclusion
Harold Perkins just landed a NIL deal with Dr Pepper, and his partnership with Baller Bites is expanding, too. It’s kind of wild to see how much NIL deals are shaking up college sports right now.
Now, with his own tuition program, Perkins is doing more than just playing football—he’s actually giving back to his community. That’s not something you see every day from a college athlete.
If you want to dig deeper into Harold Perkins’ NIL deal with Dr Pepper, check out the full article on On3.
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