USC Trojans tight end Walker Lyons has been turning heads this season, both on and off the field. The 6’4″, 245 lb. sophomore just landed a Name, Image, and Likeness (NIL) deal with Southern California’s own active lifestyle brand, TravisMathew.
Lyons has already made his presence known with 10 catches and two touchdowns. Now, he’s joining TravisMathew’s growing list of brand ambassadors, which feels like a natural fit for his vibe and values.
Walker Lyons: A Rising Star On and Off the Field
Quarterback Jayden Maiava seems to trust Lyons, often looking his way in big moments for the 4-1 Trojans. Lyons’ play has been strong, and his ventures off the field are starting to stack up too.
This new partnership with TravisMathew really shows just how much influence Lyons is building—and how NIL deals are reshaping college sports.
TravisMathew Partnership: A Perfect Fit
Honestly, TravisMathew and Lyons make sense together. The brand’s known for stylish, versatile gear, which lines up nicely with Lyons’ personal taste.
He’s said he’s excited to join the TravisMathew team, and that their apparel just fits his lifestyle. Expect to see him in their gear and popping up in future promos.
TravisMathew’s Growing Roster of Athletes
Lyons is in good company, joining other athletes repping TravisMathew, like:
- Los Angeles Lakers guard Austin Reaves
- PGA Tour Champion Akshay Bhatia
- Los Angeles Rams quarterback Jimmy Garoppolo
- Former NFL player Reggie Bush
- Former professional soccer player Kealia Watt
It’s a pretty diverse crew, showing TravisMathew isn’t just sticking to one sport or style.
Walker Lyons’ Visit to TravisMathew Headquarters
To kick things off, Lyons dropped by the TravisMathew headquarters in Huntington Beach, CA. He met the team and did a photoshoot, trying out pieces from the brand’s new Collegiate Collection.
This collection features USC-themed apparel, which just makes the connection between Lyons and the brand even tighter.
Range Sports Representation
Lyons is repped by Range Sports, who’ve been key in managing his NIL deals. On top of TravisMathew, he’s also partnered with:
- Brooks Running
- House of Victory collective
It’s clear Lyons is building a strong brand, and his team seems to know what they’re doing.
The Impact of NIL in Collegiate Sports
Leif Sunderland, Chief Marketing Officer at TravisMathew, talked about how NIL deals help brands connect with the next wave of athletes and fans. He thinks partnerships like this one with Lyons let the brand reach younger audiences in a way that actually matters to them.
TravisMathew’s Commitment to Collegiate Athletics
TravisMathew keeps pushing into the NIL space. They sponsored top football recruit Jake Kruel’s commitment to Oklahoma, and earlier this year, they supported the USC Men’s Volleyball team with their USC collection—making them the first college team to work with the brand.
Moves like these show TravisMathew’s serious about supporting college athletes and building long-term relationships.
Upcoming Games and Future Prospects
Next up, Lyons and the Trojans host Michigan in Los Angeles on October 11 at 7:30PM ET on NBC. It’s a big stage for Lyons to show what he can do, and maybe take another step toward becoming one of college football’s breakout stars.
Family Ties: Ryder Lyons
Walker Lyons’ younger brother, Ryder, is making some noise of his own. He’s a five-star quarterback recruit and was just named the Gatorade California Football Player of the Year.
Ryder’s already committed to BYU. Looks like the Lyons family is set for a pretty exciting run in football.
If you want to dig deeper into Walker Lyons’ NIL partnership with TravisMathew, check out the original article here.
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