Azzi Fudd is making waves in women’s college basketball. It’s not just about her skills on the court—she’s also dominating in merchandise sales.
Leading UConn women’s basketball, Fudd’s popularity is clear. She’s topping sales charts and even outpacing WNBA players like Paige Bueckers.
Azzi Fudd: Leading the Way in NIL Merchandise Sales
Azzi Fudd, a standout for UConn, has become a true force in Name, Image, and Likeness (NIL) merchandise. Her game is impressive, but her social media presence? That might be even more powerful.
The NIL Store features plenty of designs with Fudd, including a line called The People’s Princess. It’s caught on—fans seem to love it.
Commercial Success and Social Media Influence
Fudd’s commercial reach goes way beyond basketball. She’s got over 250,000 followers across Instagram and TikTok, which definitely helps her marketability.
This kind of following has boosted her NIL valuation. Right now, she’s one of the most valuable players in women’s college hoops.
Paige Bueckers: A Continued Legacy
Paige Bueckers, though now in the WNBA, still has a huge presence in the NIL merchandise world. She won the 2025 Naismith Award and played a big role in UConn’s national championship run.
Her merchandise sales are still strong. Fans haven’t forgotten her.
A Strong Presence in the WNBA
Bueckers’ influence didn’t stop after college. Her rookie WNBA season has kept her in the spotlight.
Her merchandise keeps moving, which says a lot about her staying power and the connection fans feel with her.
Other Top Sellers in the NIL Store
It’s not just Fudd and Bueckers making noise. LSU’s Flau’jae Johnson, Sarah Strong, and KK Arnold are also among the NIL store’s top sellers.
The range of talent in women’s college basketball is honestly pretty exciting right now.
Sarah Strong and KK Arnold: Rising Stars
Sarah Strong, named Big East Preseason Player of the Year, is quickly becoming a fan favorite. KK Arnold, with over half a million TikTok followers, is another standout.
Both have NIL store designs that really connect with fans. Strong’s PSA shirt, which features Bueckers and Fudd, is especially popular.
The Impact of NIL on Women’s College Basketball
NIL rules have totally changed the game for college athletes. For women’s basketball players, it means more visibility and some well-deserved financial rewards.
Players like Fudd and Bueckers show just how much NIL can boost the sport.
Future Prospects and Growth
Where does it all go from here? NIL is still evolving, but the future feels pretty promising for women’s college basketball.
The commercial success of today’s stars is setting a new standard. It’s encouraging for the next wave of athletes—and honestly, it’s about time women’s sports got this kind of spotlight.
Azzi Fudd and Paige Bueckers have made waves in the NIL merchandise market. It’s honestly impressive to see how their talent and personalities connect with fans.
Their success is shaking things up in women’s college basketball. It feels like they’re opening doors for the next wave of athletes.
If you want to dive deeper, check out the original article.
- Schools Covered
- College Football Articles
- Men's College Basketball Articles
- Men's College Soccer Articles
- Women's College Basketball Articles
- Olympic Athlete Articles
- Men's College Baseball Articles
- College Sports Media Professionals Articles
- Hall of Fame Member Articles
- Former College Player Articles
- Game Previews
