The 2025 college football season is heating up as we enter the final month of play. Week 10 brought seven Big 12 games, each with its own vibe and story.
Fan attendance—always a hot topic—gives us a peek at which teams have truly passionate backers and which crowds might already be daydreaming about basketball. Some teams drew big, others… not so much. Let’s take a look at the attendance numbers and see what they really say about Big 12 fans.
Week 10 Attendance Highlights
This week had some eye-catching attendance figures in the Big 12. Here are the matchups and their numbers:
- Kansas State vs. Texas Tech: 52,111 (104.2%)
- Utah vs. Cincinnati: 51,672 (100.4%)
- Iowa State vs. Arizona State: 60,899 (99.0%)
- Colorado vs. Arizona: 48,322 (96.3%)
- Kansas vs. Oklahoma State: 39,511 (95.1%)
- Baylor vs. UCF: 40,212 (89.0%)
- Houston vs. West Virginia: 25,049 (62.6%)
Kansas State and Utah Lead the Pack
Kansas State and Utah fans really showed up, with both games somehow packing in more than 100% of their stadium’s capacity. That’s a level of commitment you just can’t fake.
Especially for Kansas State—those fans have a reputation for sticking by their team, and it’s well-earned.
Iowa State’s Loyal Following
Iowa State fans, too, deserve a nod. Even after three straight losses, almost 61,000 Cyclone supporters braved the weather to be there.
That’s the kind of loyalty most programs wish they had.
Mid-Tier Attendance Performances
Some other teams put up solid attendance numbers, showing their fans are still in it:
- Colorado vs. Arizona: 48,322 (96.3%)
- Kansas vs. Oklahoma State: 39,511 (95.1%)
- Baylor vs. UCF: 40,212 (89.0%)
Colorado’s Early Exit
Folsom Field in Colorado had a pretty good crowd at kickoff, but fans started heading out once the game got out of hand.
Honestly, who can blame them? Still, it’s a reminder that keeping fans engaged isn’t always easy, especially during a blowout.
Kansas and Baylor Hold Steady
Kansas and Baylor fans hung in there, too, even after tough losses. That kind of consistency matters when it comes to home-field advantage.
It’s not easy to keep showing up, but it does make a difference.
Houston’s Struggles with Fan Support
Now, Houston’s turnout was a bit of a head-scratcher. Only 25,049 fans came out for a big game against West Virginia.
Even with the team ranked for the first time in three years, the stands looked pretty empty compared to other Big 12 schools. If Houston wants to be seen as a real contender, they’ve got to figure out how to get more fans in those seats.
The Importance of Fan Support
Filling seats isn’t just about appearances. High attendance can lift the team, rattle opponents, and bring in more cash for the program.
Schools like Kansas State and Utah are clearly benefiting from fired-up crowds. Houston, though? They’ve got some work to do if they want to catch up.
Conclusion
Week 10 of the 2025 college football season gave us plenty to talk about, especially when it comes to fan attendance. There’s no denying that a packed stadium brings a different kind of energy—teams with loyal crowds just seem to have something extra, don’t they?
If you’re curious about the nitty-gritty details, the full report is over at Heartland College Sports. It’s packed with numbers and a bit more analysis for those who want to dive in.
It’ll be worth watching how things shift as the season winds down. Maybe Houston and others will find ways to draw even more fans, but who knows? The last month is shaping up to be a wild ride, and the crowd’s impact—well, that’s something you just can’t measure on a stat sheet.
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