College football fans, get ready. There’s a fresh collaboration on the horizon, and it’s mixing sports and fashion in a way that’s honestly pretty cool.
Hollister, the well-known clothing brand, just dropped its “Rivals Collection” right before college football rivalry games kick off. This new line features some serious talent—star players from six big-time schools, including Michigan’s freshman quarterback, Bryce Underwood.
These athletes have signed Name, Image, and Likeness (NIL) deals with Hollister, showing off their unique style and personality through custom-designed apparel. It’s a chance for players to show who they are off the field, while giving college football fans a stylish way to rep their teams.
The Star-Studded Lineup
The Hollister “Rivals Collection” isn’t your average merch drop. It’s all about celebrating college football’s top names.
- Florida QB DJ Lagway
- Florida State QB Tommy Castellanos
- Ohio State WR Carnell Tate
- Texas EDGE Colin Simmons
- Texas A&M CB Julian Humphrey
Each athlete brings their own vibe to the collection. It’s not just about team colors—it’s about personality, too.
With Hollister, these players get to express themselves, and fans get to join in on the fun. There’s something exciting about seeing team spirit meet street style.
Custom Creations with Hollister
What really makes the “Rivals Collection” stand out is the hands-on design process. Each player teamed up with Hollister designers to create their own piece, using the brand’s signature Feel Good Fleece.
They chose the colors, the fit, the graphics—the whole deal. So when you see a hoodie in this collection, you know it’s got the player’s stamp all over it.
It feels more personal this way. Fans can throw on a piece designed by Bryce Underwood himself, rocking the colors and details that mean something to him and the Wolverines.
The Power of NIL Deals
NIL deals have totally changed the game for college athletes. Now, players can actually profit from their own personal brand.
For Bryce Underwood, this Hollister partnership is just one of several big moves. According to Sports Illustrated, his NIL valuation is a wild $3 million. That’s some serious star power.
He’s also landed deals with Celsius and Beats by Dre. These partnerships aren’t just about cash—they put players in front of bigger audiences and open all sorts of doors.
A Collaborative Campaign
The “Rivals Collection” isn’t just clothes. It’s a full-on campaign, bringing fans into the mix and giving these athletes a bigger spotlight.
Rival players even shot photos together, showing off their designs and a bit of that competitive edge. There’s a sense of fun, but also a reminder of those classic school rivalries.
Expect to see these athletes popping up all over—social media, promo materials, maybe even in stores. The campaign’s got some reach, and it’s not just for die-hard football fans. Even casual shoppers might get pulled in.
Bryce Underwood: A Star on the Rise
Bryce Underwood joining the “Rivals Collection” is a pretty big deal for him. He signed with Hollister back in December 2024, not long after committing to Michigan.
Now, he’s featured alongside Ohio State’s Carnell Tate, turning up the heat on that classic rivalry. Feels like he’s just getting started, honestly.
Underwood’s clearly into it. “I love Hollister, man. They got the best cooling tees and Michigan gear. We (Tate and I) were vibing on set just having a good time,” he said. That kind of energy is hard to fake.
Future Opportunities
With Underwood’s profile rising and his NIL value climbing, you have to wonder what’s next. More deals? Bigger brands? Hard to say, but it sure looks promising.
For now, fans can catch Underwood and the rest of the crew in the “Rivals Collection.” It’s a new twist on college football style, and honestly, it’s kind of fun to see where this goes next. Whether you’re repping Michigan or just want something comfy and cool, there’s a little something here for everyone.
Conclusion
The Hollister “Rivals Collection” shakes things up by mixing fashion and college football in a way I honestly didn’t see coming. With names like Bryce Underwood, DJ Lagway, Tommy Castellanos, Carnell Tate, Colin Simmons, and Julian Humphrey, the lineup feels pretty stacked.
Fans get a shot at snagging custom-designed gear that actually feels connected to their favorite athletes. It’s a fun twist—makes you wonder what other brands might try next.
NIL deals are changing college sports fast, and partnerships like this one? They really put a spotlight on how much potential athletes have to grow their personal brands. There’s something exciting about seeing players like Bryce Underwood take these steps, both on and off the field.
If you want more on Bryce Underwood’s new NIL deal with Hollister, the full article is over at Sports Illustrated.
- Schools Covered
- College Football Articles
- Men's College Basketball Articles
- Men's College Soccer Articles
- Women's College Basketball Articles
- Olympic Athlete Articles
- Men's College Baseball Articles
- College Sports Media Professionals Articles
- Hall of Fame Member Articles
- Former College Player Articles
- Game Previews
