In a groundbreaking announcement, Jordan Brand Basketball has revealed its Class of 2025. This lineup of NIL (Name, Image, Likeness) athletes looks set to shake things up for the future of the game.
The group features Sarah Strong, Kiyan Anthony, Cameron Boozer, and Cayden Boozer. They’re not just talented—they really capture the spirit and legacy of the Jordan Brand, which, let’s be honest, still feels like the gold standard.
These athletes bring serious skills but also seem to get what the brand stands for, both on and off the court. Let’s take a closer look at these rising stars and what makes this class stand out.
Sarah Strong: The No. 1 Recruit and UConn Sensation
Sarah Strong, the top recruit in her class, has already made her mark at the University of Connecticut. She averaged over 16 points and about nine rebounds per game as a freshman.
She picked up National Freshman of the Year and All-American honors. Sarah also played a big part in the Huskies’ National Championship win.
Basketball in Her Blood
Sarah’s connection to basketball runs deep—her parents, Allison Feaster and Danny Strong, both had impressive pro careers. That kind of family history definitely shapes how she plays and sees the game.
Being part of Jordan Brand is honestly a huge honor. Jordan is a symbol of greatness and confidence, so being part of the family feels very surreal.
Kiyan Anthony: Carrying Forward a Legacy
Kiyan Anthony is the top New York prospect in his class and will start his freshman season at Syracuse University. He’s already grabbed MVP honors at the 2025 Jordan Brand Classic and stood out in Nike’s Elite Youth Basketball League circuit.
During his senior year at Long Island Lutheran High School, Kiyan averaged over 15 points per game. Not bad for someone still in high school, right?
A Lifelong Connection to Jordan Brand
Kiyan’s connection to the brand is personal—he’s the son of longtime Jordan Brand athlete Carmelo Anthony. He actually got his first pair of Jordans from Michael Jordan himself, which is just wild.
To be part of the Jordan Brand family, to me, means carrying on a legacy. I want my legacy to be more than just basketball. I want it to be on and off the court, giving back to the community, doing everything I can to uphold my last name and carry the torch.
Cameron Boozer: Dominance and Consistency
Cameron Boozer, the No. 1 power forward in his class, is already turning heads at Duke University. He’s a Preseason ACC Rookie of the Year and a Preseason First Team All-ACC selection.
Cameron’s racked up three Florida Mr. Basketball awards and has twice been named National Boys Basketball Player of the Year. That’s a resume most players would dream of.
Following in Legendary Footsteps
His father, Carlos Boozer, is a Duke legend who led the Blue Devils to a 2001 National Championship. Cameron and his twin brother Cayden led Christopher Columbus High School to four straight state championships and a 2025 national title.
Their AAU team also made history by sweeping all three age groups at the Nike Peach Jam championships. It’s a family thing, clearly.
Greatness is about being consistent: showing up and trying to get better every day. Being able to follow in the footsteps of great Jordan athletes who I grew up watching, carrying forward the history and culture of the brand, is special for sure.
Cayden Boozer: Setting an Example for the Next Generation
Cayden Boozer is a five-star recruit and a Duke freshman, sharing the court with his twin brother Cameron. Together, they’ve led their high school team to multiple championships.
Cayden wants to be more than just a player—he’s aiming to be a role model for the next wave of athletes. That’s a big goal, but he seems up for it.
A Shared Legacy
Like Cameron, Cayden draws inspiration from their father’s legacy and Duke’s basketball history. He’s clearly dedicated, on the court and in his community.
There are so many great players who have been a part of the Jordan Brand family, and being able to align myself with those greats is an amazing opportunity. Like they did for me, I want to set an example for the next generation, working to reach my maximum potential on the court while being a good role model in the community.
The Future of Jordan Brand Basketball
The Class of 2025 joins an already stacked Jordan Brand Basketball NIL roster, which features top young talent like Saniyah Hall, Bella Hines, Kiyomi McMiller, Kiki Rice, and Mikaylah Williams. This new class marks a big step—Jordan Brand is now bringing in top men’s hoopers to the NIL portfolio for the first time.
Shaping the Next Generation
Jordan Brand’s commitment to supporting young basketball talent really shows in its partnerships with these up-and-coming athletes.
By working side by side with them, the brand hopes to inspire and empower young players everywhere. Maybe it sounds lofty, but they’re genuinely aiming to help kids chase greatness.
This collaboration between Jordan Brand and its NIL athlete partners could shape the future of the game, both on and off the court. There’s a clear focus on performance, sure, but also on community and culture—which, let’s be honest, is just as important these days.
Curious for more? Check out the official announcement on the Jordan Brand Basketball Class of 2025 NIL athletes.
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