In a groundbreaking move for college basketball, Cameron and Cayden Boozer—twin sons of Duke legend Carlos Boozer—have signed NIL deals with the iconic Jordan Brand. These agreements highlight their talent and popularity, but also point to just how much NIL deals are changing the game in college sports.
Alongside the Boozer twins, Syracuse guard Kiyan Anthony and UConn women’s basketball star Sarah Strong have also joined the Jordan roster. It’s a big moment in their young careers, and honestly, it feels like a sign that things are shifting fast in this space.
The Boozer Twins: Rising Stars in College Basketball
Cameron and Cayden Boozer have already made waves as two of the top freshmen in the 2025 recruiting class. Their arrival at Duke was highly anticipated, thanks to their dad’s legacy and their own impressive skills.
Cameron, especially, has stood out. His NIL valuation sits around $1.8 million, making him the seventh-highest among college basketball players right now.
He’s putting up big numbers—averaging 21.1 points, 9.9 rebounds, 4.0 assists, 1.7 steals, and 1.3 blocks per game. Cameron leads Duke in all major stats, which is no small feat.
Cameron Boozer’s Impact
As one of the nation’s top recruits, Cameron Boozer keeps popping up in conversations about the No. 1 pick for the 2026 NBA Draft. His connection to Duke and his dad’s legacy have definitely boosted his NIL value.
Even after a recent dip of $339,000, his value is still huge. It shows just how much he brings to the table, both on and off the court.
Signing with Jordan Brand feels like a stamp of approval—a sign that expectations for his future are sky-high, maybe even a little daunting.
Cayden Boozer: Carving His Own Path
Cayden Boozer might not get as much attention, but he’s making his own mark. He’s averaging 7.4 points and 3.9 assists in just over 22 minutes per game.
His role might be quieter, but it’s important to Duke’s success. The Jordan Brand deal gives him a platform to build his own brand, separate from his brother’s shadow.
The Significance of NIL Deals
NIL (Name, Image, Likeness) agreements have totally changed college sports, letting athletes make money off their own brand while still in school. For the Boozer twins, these deals aren’t just about the money—they’re a nod to their talent and potential.
Being linked to Jordan Brand, which is legendary in its own right, adds serious weight to their names. It’s a big deal, and honestly, it sets a new bar for what college athletes can achieve with NIL.
Joining Forces with Kiyan Anthony and Sarah Strong
The Boozer twins aren’t going at it alone. They’re joined by Syracuse guard Kiyan Anthony—Carmelo Anthony’s son—and UConn women’s basketball standout Sarah Strong.
This group shows Jordan’s commitment to supporting young talent from different corners of college basketball. Kiyan Anthony brings his own legacy, and Sarah Strong’s inclusion is a win for women’s basketball, which is finally getting a bit more of the spotlight.
Impact on College Basketball
Adding these athletes to Jordan Brand’s roster feels like a shift in how college basketball is seen and marketed. NIL deals are becoming a major factor in shaping young athletes’ careers.
The exposure and support from these agreements can seriously change their futures. For fans and up-and-coming players, it’s proof that hard work can lead to real rewards, not just dreams.
The Future of NIL Agreements
NIL agreements are only going to get bigger from here. For schools like Duke, Syracuse, and UConn, these deals make them more attractive to top recruits.
For the athletes, it’s a chance to build their own brands and start gaining financial independence before even turning pro. Partnering with a brand as iconic as Jordan just makes it all feel more legit, doesn’t it?
The signing of Cameron and Cayden Boozer, Kiyan Anthony, and Sarah Strong by Jordan Brand really stands out in college basketball. It’s not every day you see deals like this for such young talent.
These signings highlight just how much potential these athletes have. NIL agreements seem to be changing the game in ways we couldn’t have imagined a few years ago.
If you want to dig into the details, check out the full article here.
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