Big news in college basketball: the children of three former basketball stars have landed NIL (Name, Image, Likeness) deals with Jordan Brand Basketball. One of the standouts here is UConn women’s basketball All-American sophomore forward Sarah Strong.
We’ll dig into what these partnerships mean, especially for Sarah Strong and her journey so far. If you’re curious about the full story, check out the article on CT Insider.
Sarah Strong: A Legacy of Excellence
Sarah Strong, now a sophomore forward at UConn, has already earned All-American honors. Her mom, Allison Feaster, was an All-American at Harvard and played in the WNBA and overseas.
Her dad, Danny Strong, suited up for North Carolina State and also played professionally overseas. Not hard to imagine how this family history has shaped Sarah’s own drive and skills on the court.
The Honor of Joining Jordan Brand
Sarah described joining Jordan Brand as a huge honor. “Jordan is a symbol of greatness and confidence, so being part of the family feels very surreal,” she said.
It’s not just a nod to her talent—it puts her in a pretty exclusive circle of up-and-coming basketball stars. That’s got to feel both exciting and a little overwhelming, right?
Other Notable Jordan Brand Partnerships
Sarah’s not alone in this. Syracuse freshman Kiyan Anthony and Duke freshmen Cameron Boozer and Cayden Boozer have also signed on with Jordan Brand.
Kiyan Anthony is Carmelo Anthony’s son—yeah, that Carmelo, Hall of Famer and NBA legend. Cameron and Cayden are the sons of Carlos Boozer, who had a solid 13-year run in the NBA.
Jordan Brand’s Commitment to the Next Generation
In a press release, Jordan Brand said these deals show their commitment to connecting with rising talent and culture. They’re aiming to work with these young players, helping them boost their performance and inspire others coming up behind them.
It’s a forward-thinking approach, and honestly, it makes sense for a brand that’s always been about pushing boundaries.
Sarah Strong’s Stellar Performance
Sarah was the No. 1 high school recruit in the Class of 2024. She became just the third UConn freshman, after Maya Moore in 2008 and Paige Bueckers in 2021, to make WBCA All-American.
She was also named the WBCA’s Freshman of the Year and played a huge role in UConn’s 12th national championship this April. That’s a lot to take in for a player so early in her college career.
Impressive Sophomore Year Statistics
Six games into her sophomore year, Sarah’s stats are turning heads. She’s second in the Big East in scoring, right behind her teammate Azzi Fudd, averaging 18.8 points a game.
She’s also leading the conference in several categories:
- Rebounds: 9.8 per game
- Assists: 5.0 per game
- Steals: 3.0 per game
- Blocked Shots: 2.7 per game
Those numbers really show off her versatility. She’s not just scoring—she’s doing a bit of everything for her team.
The Broader Impact of NIL Deals
Bringing Sarah Strong and other young stars into the Jordan Brand family says a lot about how college sports are changing. These NIL deals give athletes a chance to finally benefit from their own hard work and talent.
Jordan Brand’s Growing Roster
The Class of 2025 joins a Jordan Brand Basketball NIL roster that already features top young talent like Saniyah Hall, Bella Hines, Kiyomi McMiller, Kiki Rice, and Mikaylah Williams.
This roster keeps growing, and it’s clear Jordan Brand is betting big on the next generation of basketball stars. Can’t blame them—the future looks pretty bright.
Conclusion
Sarah Strong’s partnership with Jordan Brand feels like a big moment for her career. It’s a nod to everything she’s accomplished so far.
She’s now connected to a brand with a serious basketball legacy and a reputation for pushing boundaries. That’s got to mean something, right?
Who knows what kinds of opportunities this could bring her way next. Maybe it’ll even nudge other young athletes to chase after their own dreams.
If you want more details, the full article’s over at CT Insider.
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