In a candid, eye-opening National Signing Day press conference, UCF head coach Scott Frost didn’t mince words about the state of college football. Frost’s blunt take highlights how recruiting is getting more uneven, thanks to the messy rollout of Name, Image, and Likeness (NIL) rules and revenue-sharing setups.
As schools try to figure out this shifting landscape, Frost is calling for tougher oversight. He wants to see a level playing field and protect what’s left of college sports’ integrity—if that’s still possible.
The Broken Landscape of College Football
Frost’s comments land during a pretty chaotic stretch for college football. NIL deals have added all sorts of complications, and some schools seem to be skirting the rules, tossing out big guarantees just to lure top recruits.
He pointed to examples like LSU’s hiring of Lane Kiffin and BYU’s contract extension for Kalani Sitake. Both schools, he claims, have promised huge NIL budgets on top of the usual revenue-sharing deals.
The Role of the College Sports Commission (CSC)
The College Sports Commission (CSC) was supposed to bring some order to the NIL and revenue-sharing chaos. Schools joining the CSC agree to oversight—meaning the organization can check up on NIL transactions, audit revenue-sharing, and make sure schools are following the latest rules.
The CSC can fine schools, suspend their NIL privileges, or hit them with other penalties if they break the rules. But even with all that in place, Frost is still worried about spotty enforcement.
He’s concerned that some programs are just ignoring the guidelines, which could make things even more lopsided. “Any sport where whoever has the richest boosters wins—that’s not a good model for a sport,” Frost said, not hiding his frustration.
He’s adamant that real oversight is needed if there’s any hope to fix these growing inequities.
UCF’s Commitment to Integrity
Even with all these hurdles, Frost had praise for UCF Athletics Director Terry Mohajir and general manager Trent Mossbrucker. Their work has helped build a stable infrastructure, letting the Knights compete honestly.
“Terry and people here have done an unbelievable job getting us on a level playing field with everybody else from a revshare standpoint,” Frost said. That’s given UCF a much firmer footing than last year—though he’d probably admit it’s still a work in progress.
The Erosion of Long-Term Player Development
Frost also sounded a bit nostalgic, lamenting how long-term player development and loyalty aren’t what they used to be. “The days of going to a school and being loyal to the school and being able to go back to homecomings and support a school that you were at for four or five years… some kids will never have that because they’ve been at three or four schools,” he said.
This shift has really changed college football. Now, it’s a year-to-year scramble—teams have to rebuild every offseason, piecing together rosters from the transfer portal, new recruits, and whoever’s sticking around.
Still, Frost thinks UCF is better set up to manage this new reality in Year 2. He credits stronger culture keepers in the locker room and a clearer sense of what the roster needs.
The Path Forward
Frost’s comments drive home the urgent need for real reform in college football. The current system—with its patchy NIL enforcement and uneven revenue-sharing—feels like it’s chipping away at the sport’s soul.
As schools like UCF keep fighting to compete the right way, the demand for tougher, more consistent oversight isn’t going anywhere. Will it actually happen? That’s the million-dollar question.
Building a Team Culture
Despite the challenges, Frost remains optimistic about UCF’s prospects. “You’ve got to build a team and a team culture year by year now,” he said.
The presence of culture keepers in the locker room—those who actually care about upholding the team’s standards—matters a lot in this process. Frost thinks that with a stable infrastructure and a real commitment to integrity, UCF can keep competing at a high level.
For a more detailed account of Scott Frost’s remarks and the current state of college football, you can read the full article on On3.
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