Ohio High School NIL Deals: Only 32 Out of 350,000 Athletes

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The landscape of high school athletics in Ohio is changing fast as debates over Name, Image, and Likeness (NIL) deals heat up. Out of 350,000 Ohio High School Athletic Association (OHSAA) student-athletes, just 32 NIL deals have been reported so far.

That number might seem tiny, but it’s sparked some pretty heated arguments among legislators, educators, and sports professionals. Ohio House Bill 661 is at the center of it all, aiming to ban NIL deals for high school and middle school athletes.

Let’s dig into the different sides and what might actually happen if this bill moves forward.

The Current State of NIL in Ohio High Schools

Ohio is one of 45 states where high school athletes can participate in NIL deals. OHSAA Executive Director Doug Ute says most of these deals are pretty modest—usually commission-based, with athletes sharing promo codes on social media.

The rest? Mostly small product bundles and limited payments, rarely worth more than $1,000. So, nothing flashy here—at least not yet.

Even with so few NIL deals in play, the issue has grabbed attention thanks to its potential ripple effects on students and schools. House Bill 661, brought forward by State Reps. Adam Bird and Mike Odioso, would ban these deals, and people are definitely divided.

Support for the Bill

Some folks say the bill is necessary to keep high school sports focused on education, not money. St. Xavier High School Football Coach Steve Specht, for example, worries about “pay-to-play” creeping in and the lack of clear rules for teens.

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He wants clear boundaries to keep students safe from shady offers or bad habits. Mason City Schools Superintendent Jonathan Cooper agrees, saying a careful policy is needed to balance opportunity with protection.

He thinks the bill gives schools time to figure out the right approach and keep the main goal—education—intact.

Opposition to the Bill

Others aren’t buying it. Critics argue that banning NIL deals could push Ohio’s best athletes to nearby states where the rules are looser.

Luke Fedlam, a partner at Amundsen Davis in Columbus, points out that talented athletes might just leave Ohio to chase NIL money, which could hurt the state’s sports scene.

Former state representative Eugene Miller questions why athletes are singled out, when band members or student DJs can earn cash for their skills. He says blocking NIL deals just because athletes are likable doesn’t make much sense.

Legal and Legislative Developments

The legal side of NIL for Ohio high schoolers has been anything but settled. Back in October, a Franklin County judge hit pause on the OHSAA’s NIL ban with a temporary restraining order.

This came after Jasmine Brown sued on behalf of her son Jamier Brown, a top wide receiver and Ohio State Buckeyes commit. The case highlighted the big financial opportunities student-athletes could miss out on under a ban.

Then in November, OHSAA member schools held a vote on NIL. The result? An emergency referendum passed, with 447 schools in favor, 121 against, and 247 not voting at all.

State Rep. Adam Bird thinks those abstentions mean a lot of schools are quietly against NIL deals, though Ute says abstaining just means not voting, nothing more.

For more detailed information on the ongoing discussions and developments, you can read the full article on the Ohio Capital Journal website.

Conclusion

NIL deals for high school athletes in Ohio? It’s a tangled, ever-changing topic. There’s no shortage of strong opinions, either.

People are wrestling with how to protect student-athletes, while also letting them chase real entrepreneurial dreams. Ohio’s choices here could shape the future of high school sports—and maybe even what young athletes’ careers look like down the road.

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Honestly, who knows where this will land? Stick around for more updates as it all plays out.

Joe Hughes
Joe Hughes is the founder of CollegeNetWorth.com, a comprehensive resource on college athletes' earnings potential in the NIL era. Combining his passion for sports with expertise in collegiate athletics, Joe provides valuable insights for athletes, fans, and institutions navigating this new landscape.

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