There’s a fascinating shift happening in the world of Name, Image, and Likeness (NIL) deals. AG1, a well-known nutrition supplement brand, is taking sponsorships way beyond just sports.
Instead of focusing solely on college athletes, AG1 is now reaching out to early-career scientists. The brand recently signed NIL deals with three up-and-coming researchers, recognizing their work in health, nutrition, and performance science.
This move really broadens who can benefit from NIL deals. It’s a nod to the crucial role that scientific research plays in health and wellness, which—let’s be honest—often gets overlooked.
AG1’s Pioneering NIL Sponsorships
AG1’s decision to sponsor scientists feels like a bold, refreshing change. By choosing researchers like Chidera Ejikeme, Hannah Eberhardt, and Dr. Margaret Hilliard, AG1 is putting a spotlight on scientific achievement.
Each of these scientists is doing work that ties directly into AG1’s mission to push health, nutrition, and wellness forward. It’s not every day you see researchers getting this kind of recognition.
Meet the Sponsored Scientists
So, who are these researchers making waves with AG1’s support?
- Chidera Ejikeme: A research assistant at Brigham & Women’s Hospital, Ejikeme studies how sleep impacts health.
- Hannah Eberhardt: A Master’s student at Florida State University, Eberhardt is digging into nutrition gaps among female athletes and tactical populations.
- Dr. Margaret Hilliard: A postdoc at UC Davis, Dr. Hilliard explores how diet and the microbiome affect health outcomes. It’s super relevant work, especially these days.
Criteria for Selection
AG1 didn’t just pick names out of a hat. Their selection process looked for researchers who stood out in a few important ways.
Alignment with AG1’s Mission
Each researcher’s work really fits with AG1’s focus on foundational health, nutrition, and wellness. That’s a pretty tight alignment.
Scientific Merit and Innovation
They wanted scientists who are doing something a little different—bringing fresh ideas and approaches to health and nutrition research.
Researcher Potential
AG1 zeroed in on early-career scientists who seem poised to become leaders in their fields. It’s about building for the future, not just the present.
Feasibility and Impact
Projects that could lead to real-world insights or practical changes got priority. It’s not just theory—they want research that matters.
Commitment to Integrity
Transparency, ethics, and a willingness to share knowledge were non-negotiable. AG1 clearly cares about supporting researchers who play fair and keep things open.
Redefining NIL Deals
AG1’s approach is pushing the boundaries of what NIL deals can look like. Scientists are finally getting some of the spotlight usually reserved for athletes.
It’s a step toward a culture that values scientific research just as much as athletic achievement. Maybe even more, depending on who you ask.
AG1’s Commitment to Scientific Research
This isn’t AG1’s first time supporting science, either. They’ve teamed up with UC Davis to explore nutrition and metabolic health.
The partnership with the university’s Innovation Institute for Food and Health (IIFH) is all about the idea of “food as medicine.” It’s another sign AG1 is serious about advancing health science, not just selling supplements.
Expanding Product Offerings
AG1 isn’t just investing in research—they’re also growing their product lineup. Their all-in-one daily powder just launched at Bluestone Lane cafes across the country.
That means more people can get their hands on AG1’s supplements, whether they’re athletes, scientists, or just someone looking to feel a little better every day.
Conclusion
AG1’s NIL sponsorships are shaking up how we value and recognize contributions to health and wellness. By backing early-career scientists, they’re nudging the spotlight toward fresh research and new ideas.
This doesn’t just give a boost to the researchers—it stirs up the whole scientific community and sparks more conversation about public health. If you’re curious and want to dig deeper, check out the full article here.
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