Oregon Ducks quarterback Dante Moore is making waves both on and off the field. He’s quickly becoming one of college football’s most marketable stars.
His name, image, and likeness (NIL) value is skyrocketing. That’s thanks to a string of high-profile partnerships and a growing personal brand.
From sports giants like Nike and Beats by Dre to everyday brands such as DoorDash and CVS, Moore’s influence is everywhere right now. It’s honestly impressive to see how far his reach has grown in such a short time.
This article takes a look at Moore’s endorsements, his personal ventures, and the way he’s raising the bar for college athlete branding.
The Rise of Dante Moore’s NIL Value
Moore’s NIL valuation has shot up, currently sitting at a hefty $3 million. That puts him sixth nationally among all college athletes, just behind names like Texas quarterback Arch Manning and Ohio State wide receiver Jeremiah Smith.
His valuation has jumped by 30 percent over the last ten weeks. That’s mostly because he chose to skip the 2026 NFL Draft and return to the Ducks for another season.
Sticking with Oregon has helped him on the field, sure, but it’s also made him more marketable than ever.
High-Profile Partnerships
Moore’s partnerships are nothing short of impressive. He’s landed deals with iconic sports brands like Nike and Beats by Dre.
But he’s not stopping there. Moore has also teamed up with:
- DoorDash
- Raising Cane’s
- Factor Meals
- T-Mobile
- DripDrop Hydration Beverage
- CVS
These deals show how versatile he is. Brands love that he connects with a younger, energetic crowd.
Building a Personal Brand
Moore isn’t just collecting endorsements. He’s really putting thought into building his own brand.
He’s active with Ducks Of A Feather, Oregon’s signature NIL collective, and he’s even launched his own merch shop. There, you’ll find everything from apparel to a children’s book—he’s definitely not afraid to try new things.
The Children’s Book: *From Journey to Dreams*
One of the coolest things Moore’s done is his children’s book, *From Journey to Dreams*. It tells the story of Mr. 4000, inspired by Moore’s own path and dreams of football stardom.
Through the book, he highlights how important the journey is and encourages kids to stay determined. You can find the book on Amazon and in his shop, alongside exclusive shirts, hoodies, and hats.
Exclusive Nike Partnership
Moore’s partnership with Nike stands out. He and Oregon receiver Dakorien Moore did a photoshoot to promote special Nike gear for the Oregon Ducks’ collaboration with the Grateful Dead.
This campaign got a spotlight on Nike Football’s Instagram, which has 2.3 million followers. The pair modeled jackets, sweatpants, hoodies, and t-shirts, and Oregon’s tie-dye jerseys made a splash on social media too.
Impact on Oregon’s Brand
Moore’s influence goes beyond his own image—it’s lifting Oregon’s brand, too. Despite the buzz about big NIL spending, Oregon doesn’t have a player in the top five of On3’s NIL valuations.
Still, Moore’s $3 million valuation is the highest on coach Dan Lanning’s roster. His overall roster value is around $2.8 million, showing just how much he means to the Ducks on a national scale.
Giving Back to the Community
Moore’s not just about business. He’s used his NIL earnings to give back, returning to his old school, Martin Luther King High, and donating a check to the football team.
That kind of generosity shows Moore’s serious about making a positive impact, and it only adds to his reputation.
The Future of NIL in College Sports
As NIL keeps changing the college sports world, Moore’s growing portfolio is setting a new benchmark. His smart partnerships and personal projects prove that today’s athletes can create opportunities way beyond the field.
Moore’s also made it clear he wants to bring a national championship to Eugene. After Oregon’s 2025 College Football Playoff run ended with a loss to Indiana in the Peach Bowl semifinal, he’s more determined than ever.
His drive and leadership are fueling not just his own success but also inspiring his teammates and fans. Who knows what he’ll tackle next?
Conclusion
Dante Moore is shaking up what it means to be a college athlete in the NIL era. He’s got an impressive lineup of endorsements and personal projects.
On top of that, he’s genuinely committed to community service. It’s hard not to notice how he stands out in college sports these days.
If you’re curious about Moore’s growing NIL portfolio or want to see his impact firsthand, check out Sports Illustrated.
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