College football’s changing fast, and Name, Image, and Likeness (NIL) deals are now a huge part of the game. Players can cash in on their personal brands in ways that just weren’t possible before.
The Georgia Bulldogs have jumped right in, with several players already landing impressive sponsorships. Still, there’s a lot of untapped potential out there.
Hill Advertising Company (HAC) has come up with some pretty creative NIL partnership ideas for the Bulldogs. These could be a win-win for both the players and their sponsors—maybe even shake up college football marketing a bit.
Gunner Stockton and Ford: Built Ford Tough
Gunner Stockton, the Bulldogs’ quarterback, has a deal with Onward Reserve, but honestly, there’s an even better fit out there. Stockton’s old 1984 Ford F-150 is basically part of his identity, so Ford just makes sense.
Imagine a commercial where Stockton takes some big hits on the field, then the screen flashes *Built. Ford. Tough.* Suddenly, he’s at a Ford dealership—not buying a new truck, just getting an oil change for his trusty F-150. Feels like fans would eat that up, right?
Nate Frazier and PetSmart: A Match Made in Canine Heaven
Nate Frazier’s love for his French Bulldog, Dank, is well-known, making him a natural for a PetSmart ad. Picture Frazier picking out dog food, grabbing a new toy, maybe even getting Dank a fresh cut.
The Kirby Smart–PetSmart pun writes itself, honestly. This would hit home for pet lovers and just feels very “Bulldogs.”
Chauncey Bowens and Buc-ee’s: Business and Fun
Chauncey Bowens once deadlifted 630 pounds in Buc-ee’s shorts back in high school. That’s the kind of story you want to see in a commercial.
He’s got this vibe—serious about business, but still knows how to have fun. That mix would make for a memorable ad, showing off both his strength and personality.
Isiah Canion and Peach Pass: Speeding to Success
Isiah Canion transferred from Georgia Tech to Georgia, so a Peach Pass partnership just clicks. Peach Pass lets drivers zip through express lanes in Georgia for a small fee.
Picture an ad with Canion—emphasizing the speed and convenience of Peach Pass, kind of like his own quick school switch. Feels pretty relatable to folks in Georgia.
London Humphreys and Delta Air Lines: Taking Flight
Delta Air Lines already works with the Bulldogs, but London Humphreys could take that to a new level. Imagine him in a crowded airport, saying his name and destination: “London.”
It’s a little tongue-in-cheek, but it’d stick in your mind. Plus, it just strengthens that Delta–Bulldogs connection.
The Bobo Family and Olive Garden: When You’re Here, You’re Family
Drew and Mike Bobo have that strong family bond, making them perfect for an Olive Garden spot. Picture them sharing a meal, with the classic tagline *When you’re here, you’re family.*
It feels genuine and would probably hit home with viewers who appreciate family values—something the Bulldogs are known for.
Joseph Jonah-Ajonye and Valdin Sone with EA Sports’ FC 27: Bridging Football and Fútbol
Soccer’s getting bigger in the U.S., and Joseph Jonah-Ajonye and Valdin Sone are the right guys for EA Sports’ new soccer game, FC 27. Both have soccer backgrounds, so they’d connect with fans of both football and fútbol.
Imagine them playing the game, repping their home countries—Nigeria and Sweden. It’d be fun and show off their versatility.
Quintavius Johnson and Q-Tips: Practical Advice
Quintavius Johnson, or just “Q,” seems made for a Q-Tips partnership. He could give practical advice on everything from stocks to breakups.
The ad wraps up with Johnson talking about all the ways you can use Q-Tips—just a little humor and real-life practicality mixed in.
Lawson and Carter Luckie with Beats by Dre: Selective Hearing
The Luckie brothers, plus the Ogboko brothers, would be hilarious in a Beats by Dre ad. Maybe they’re all ignoring each other, headphones on, pretending not to hear a thing.
It’s a playful way to show off the headphones’ quality—and honestly, who can’t relate to tuning out family now and then?
Local Players and Home-Cooked Meals: A Taste of Home
Georgia’s got some homegrown talent—Hezekiah Millender, Landon Roldan, Dallas Dickerson, Khamari Brooks, and Khalil Barnes all hail from the state.
Just picture an ad: one of these guys sitting down for dinner with his mom, then glancing at the camera and whispering, almost guiltily, that this meal’s actually better than anything she makes. It’d be funny, a little bit cheeky, and honestly, pretty sweet.
That kind of ad would tap into what matters most—family, comfort, and the magic of home-cooked food. Who can’t relate to that?
If you’re curious about more NIL ideas like this, you can always dig into the full story over at 247Sports.
- Schools Covered
- College Football Articles
- Men's College Basketball Articles
- Men's College Soccer Articles
- Women's College Basketball Articles
- Olympic Athlete Articles
- Men's College Baseball Articles
- College Sports Media Professionals Articles
- Hall of Fame Member Articles
- Former College Player Articles
- Game Previews
