As the college football season creeps closer, Ole Miss running back Kewan Lacy is making waves—on the field and off. Lacy just landed a pretty interesting NIL (Name, Image, and Likeness) deal with Q-Collar, a company that’s all about brain protection for athletes.
This partnership says a lot about Lacy’s growing profile in college football, but it also shows he’s thinking about more than just stats. After a breakout season and now returning with new Ole Miss coach Pete Golding, there’s a lot of buzz about what Lacy might do next.
Kewan Lacy’s Stellar Performance
Last season, Lacy was a huge part of the Ole Miss Rebels’ run to the College Football Playoff semifinals. He’d transferred from Missouri and immediately turned heads, racking up 1,567 yards and an SEC-best 24 touchdowns.
People are excited to see what he does under Coach Golding. Lacy’s efforts didn’t go unnoticed—he’s now on the standard edition cover of EA Sports College Football 27, right alongside Miami’s Malachi Toney and Oregon’s Dante Moore.
That’s a pretty big deal. It cements him as one of the most exciting players coming back this season.
NIL Success and Q-Collar Partnership
Off the field, Lacy’s making moves too. He’s got a $1 million On3 NIL Valuation, putting him at No. 65 in the college football NIL rankings.
That kind of valuation? It means brands see real value in what he brings, both as a player and a personality.
About Q-Collar
Q-Collar isn’t just another sports brand. They’re focused on gear that helps protect athletes’ brains from head impacts.
Their collar is designed to give players like Lacy a bit more peace of mind, letting them play hard while trying to cut down on the risks of head injuries. It’s not magic, but every little bit helps, right?
Why Lacy Chose Q-Collar
Lacy says his main reason for teaming up with Q-Collar comes down to safety. Football’s rough, and he knows taking care of his brain is as important as any workout.
His mom actually noticed other players wearing the collar first. After some digging into the science, they figured it was worth adding to his gear.
Impact of the Partnership
So why does this partnership matter? For one, it shines a light on brain safety in sports—a topic that probably doesn’t get enough attention.
When someone like Lacy puts brain health front and center, it nudges others to think about it too. Maybe it even pushes more players to try new protective gear.
Q-Collar’s Athlete Roster
Lacy isn’t the only big name working with Q-Collar. NFL players like:
- Indianapolis Colts cornerback Sauce Gardner
- Buffalo Bills tight end Dalton Kincaid
- Minnesota Vikings cornerback Byron Murphy
…have all partnered up. Q-Collar’s clearly aiming to get their message out at every level, from college to the pros.
CEO’s Statement
Tom Hoey, CEO and Co-Founder of Q30 Innovations, seems genuinely pumped about teaming up with Lacy. He talked about Lacy’s impact on the field and how much his choices matter to other athletes.
Hoey believes that when a player like Lacy puts brain safety first, it can actually shift how others think about protecting themselves. Maybe he’s right—sometimes, it takes one high-profile player to start a trend.
Looking Ahead
Lacy’s junior season is coming up fast, and there’s a lot of curiosity about how he’ll perform. His partnership with Q-Collar could set a new standard for other athletes who want to protect themselves.
If he keeps excelling on the field, his marketability and NIL value are only going to climb. With support from his family and the Ole Miss staff, Lacy’s got a real shot at making this season his best yet.
Kewan Lacy just landed a new NIL deal with Q-Collar, and honestly, it says a lot about where his head’s at—he’s thinking about his game and his health. As he gets ready for another season with Ole Miss, you can see his focus isn’t just on stats or headlines.
He’s out here trying to push for more safety and protection in sports. That kind of move doesn’t just help Lacy; it nudges other athletes to pay attention, too.
If you want to dig into the details of Kewan Lacy’s NIL deal and his partnership with Q-Collar, check out the full article on On3.
- Schools Covered
- College Football Articles
- Men's College Basketball Articles
- Men's College Soccer Articles
- Women's College Basketball Articles
- Olympic Athlete Articles
- Men's College Baseball Articles
- College Sports Media Professionals Articles
- Hall of Fame Member Articles
- Former College Player Articles
- Game Previews
