Saquon Barkley and Matt Campbell Headline Penn State NIL Event

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In an exciting turn of events, Penn State football coach Matt Campbell is set to make his first appearance at the annual “We Are … at the Shore” fundraiser in New Jersey.

This event has become a cornerstone for the Penn State football program and its official NIL collective, Happy Valley United.

Featuring current and former Penn State players, including the legendary Saquon Barkley, the fundraiser aims to foster deeper connections within the Penn State community while supporting a noble cause.

Matt Campbell’s Debut at the “We Are … at the Shore” Fundraiser

On June 22, the Union League National Golf Course in Cape May Court House, New Jersey, will host the fifth annual “We Are … at the Shore” fundraiser.

This year’s event is special as it marks the first appearance of Penn State football coach Matt Campbell.

Campbell is known for his dynamic leadership and commitment to building strong relationships within the Penn State football community.

His presence is highly anticipated.

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Event Details

The fundraiser is organized by Happy Valley United, Penn State’s official NIL collective.

It will feature activities designed to engage fans and supporters.

Attendees will have the chance to meet and interact with both current players and Penn State legends.

The event is structured to provide a memorable experience for all participants.

  • Date: June 22
  • Location: Union League National Golf Course, Cape May Court House, New Jersey
  • Ticket Prices: Starting at $100 for the meet-and-greet, $500 for the player event and party
  • Special Packages: Young professional and VIP ticket packages available

Star-Studded Lineup

One of the highlights of the event is the impressive lineup of former and current Penn State players who will be in attendance.

Among the former players scheduled to attend is Saquon Barkley, whose Michael Ann & Saquon Barkley Hope Foundation has partnered with Happy Valley United and State Media as sponsors of the event.

This collaboration highlights the importance of community and giving back, values that are part of Penn State football culture.

Notable Attendees

In addition to Saquon Barkley, fans can look forward to meeting other Penn State greats, including:

  • Trace McSorley
  • Christian Hackenberg
  • Michael Mauti
  • Jordan Hill
  • Brandon Short
  • Blair Thomas
  • Grant Haley

Current players from the Nittany Lions’ 2026 roster, including quarterback Rocco Becht, will also be present.

This gives fans a chance to connect with the future stars of Penn State football.

Building Community and Legacy

Matt Campbell’s involvement in the fundraiser is part of his broader strategy to build strong relationships within the Penn State football community.

Since joining the program, Campbell has made it a priority to connect with Penn State lettermen and engage with fans and donors.

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His efforts include attending Happy Valley United events in Pittsburgh and Philadelphia.

He also organizes Zoom calls with lettermen and invites groups to visit State College for spring practice weekends.

Connecting the Dots

Campbell emphasizes the importance of understanding and honoring the history of Penn State football.

He believes that connecting current players with former stars helps foster pride and continuity.

*It goes back to curiosity,* Campbell said.

*Growing up knowing what Penn State football stood for, watching so many of these great players, and then getting here and hearing our guys talk about what it means to play here, and trying to connect the dots, both for our young men that were coming back from Penn State football to the young men that were coming in, is special.*

*I thought it was really powerful, and so I just think the nuggets of excellence that got shared with us, the personal experiences and the excellence to be able to hear it, not come from a third party, but hear from these humans that lived it, that want to be around, that want to be engaged, that want to be an asset and a tool to our players. I just thought it was priceless.*

Supporting a Noble Cause

The “We Are … at the Shore” fundraiser is not just about celebrating Penn State football; it’s also about giving back to the community.

The event’s partnership with the Michael Ann & Saquon Barkley Hope Foundation highlights the philanthropic spirit that is a hallmark of the Penn State family.

By participating in this event, fans and supporters are contributing to a cause that extends beyond the football field.

This helps make a positive impact on the lives of those in need.

Get Involved

Fans interested in attending the fundraiser can purchase tickets starting at $100 for the meet-and-greet and $500 for the player event and party.

Young professional and VIP ticket packages are also available, offering additional perks and exclusive access.

This is a unique opportunity to engage with Penn State football legends, support a worthy cause, and be part of a community that values excellence both on and off the field.

For more information and to purchase tickets, visit the official event page here.

Conclusion

The fifth annual “We Are … at the Shore” fundraiser promises to be an unforgettable event. It will bring together Penn State football fans, players, and legends in support of a noble cause.

Coach Matt Campbell will make his debut appearance. The event will also feature a lineup of former and current players.

This is a chance to celebrate the Penn State football legacy. Join the community and support a meaningful cause.

Joe Hughes
Joe Hughes is the founder of CollegeNetWorth.com, a comprehensive resource on college athletes' earnings potential in the NIL era. Combining his passion for sports with expertise in collegiate athletics, Joe provides valuable insights for athletes, fans, and institutions navigating this new landscape.

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