Big news for collegiate sports: The College of New Jersey (TCNJ) has teamed up with Influxer, a company focused on helping student-athletes make the most of the Name, Image, and Likeness (NIL) market.
This partnership is set to give TCNJ student-athletes some solid tools and resources as the NIL landscape keeps shifting. Founded back in 2022, Influxer connects athletes with ways to sell their own personalized merchandise and pick up useful skills through education and internships.
Honestly, this feels like a meaningful step for TCNJ Athletics. Student-athletes now have a shot to grow both on a personal and professional level, which isn’t something every school can say.
What is Influxer?
Influxer, started in 2022, aims to help student-athletes figure out the NIL market. The company is licensed with over 500 colleges and universities across the country.
On their platform, athletes can create and sell their own merchandise with official school branding. But it’s not just about selling gear—Influxer also offers educational resources and one-on-one coaching on things like social media marketing, taxes, and how to read contracts.
Key Features of Influxer
- Personalized Merchandise Stores: Every student-athlete gets to set up a personal store for branded merch.
- Educational Resources: Free one-on-one coaching on essential topics like social media marketing and taxes.
- Paid Internships: Opportunities in marketing, graphic design, business, and more at most partner campuses.
The TCNJ Partnership
TCNJ’s Director of Athletics, Liz Shatkus, announced that TCNJ Athletics is working with Influxer to give student-athletes a new way to use their NIL rights. This isn’t just about making money; it’s about giving athletes skills for life.
Influxer VP Keith Miller even described the partnership as a chance to help students develop valuable skills, not just a simple transaction. That’s refreshing to hear, isn’t it?
Benefits for TCNJ Student-Athletes
TCNJ athletes can join Influxer for free and sell several lines of personalized merchandise on the Influxer e-commerce site. The deal’s non-exclusive, so athletes can chase other NIL opportunities if they want.
Once a student-athlete signs up, fans get to buy new apparel from both the official TCNJ Influxer store and the athlete’s own personalized shop. The merchandise lineup is pretty varied—hats, shirts, sweatshirts, jerseys, tumblers, and there are new designs rolling out during the year.
Educational and Professional Growth
One thing that stands out about this partnership is the focus on education and real-world experience. Influxer promises free one-on-one coaching on a bunch of topics, so athletes aren’t left guessing when it comes to NIL deals.
They also offer paid internships in areas like marketing, graphic design, and business. That’s experience that could stick with student-athletes long after their time in college sports is over.
Long-Term Skill Development
This isn’t just a quick way for athletes to earn some money. The aim is to give student-athletes skills and experience that’ll actually help them in their future careers, whatever those might be.
The educational resources and internships on offer from Influxer? Honestly, they could make a real difference for a lot of these students.
Conclusion
The partnership between TCNJ Athletics and Influxer marks a pretty big shift in the NIL landscape.
They’re giving student-athletes more than just a shot at extra income—it’s about real tools and resources to help them thrive.
Want to dig into the details? The official announcement is up on the TCNJ Athletics website.
It’s not just about the money; this collaboration is designed to help athletes pick up skills that’ll stick with them long after the game ends.
- Schools Covered
- College Football Articles
- Men's College Basketball Articles
- Men's College Soccer Articles
- Women's College Basketball Articles
- Olympic Athlete Articles
- Men's College Baseball Articles
- College Sports Media Professionals Articles
- Hall of Fame Member Articles
- Former College Player Articles
- Game Previews
