In a pretty big move for college sports, Texas football stars Cam Coleman and Colin Simmons have just signed Name, Image, and Likeness (NIL) deals with Nike. Nike’s making it clear they want to boost their lineup with top college athletes from powerhouse programs.
It’s not just about Coleman and Simmons—Nike’s also brought in six other college players for this new push. And, interestingly, a Texas commit, Neimann Lawrence, is among 11 high school players who’ve recently inked NIL deals with the brand.
Let’s get into the details of these signings and what they might mean for the athletes and their schools.
Texas Football Stars Ink NIL Deals with Nike
Cam Coleman and Colin Simmons are now officially part of Nike’s latest effort to stack up on elite college talent. These two are big names in Texas football, so their inclusion really shows Nike’s intent to connect with top-tier players.
They’re among eight college athletes announced by Nike, which says a lot about the brand’s focus on nurturing future sports stars. Makes you wonder who else made the cut, right?
Who Are the Other College Athletes?
Here’s the full list of college athletes joining Nike’s initiative:
- Cam Coleman (Texas)
- Colin Simmons (Texas)
- Trinidad Chambliss (Ole Miss)
- Jared Curtis (Vanderbilt)
- Trey’Dez Green (LSU)
- Chris Henry Jr. (Ohio State)
- Kewan Lacy (Ole Miss)
- Dante Moore (Oregon)
Nike’s obviously targeting programs with a lot of buzz and some real up-and-coming stars. Each player brings something different, so it’s not just about numbers—it’s about potential and fit.
High School Athletes Joining the Ranks
But Nike isn’t stopping at college. They’re also scooping up high school NIL ambassadors, looking to catch rising talent early.
One of those is Neimann Lawrence, a quarterback from American Heritage High School in Florida who’s already committed to Texas. Lawrence is one of 11 high schoolers to sign with Nike recently, which says a lot about how early the brand wants to get involved.
List of High School NIL Ambassadors
Here’s the full rundown of high school athletes signed to NIL deals by Nike:
- QB Neimann Lawrence (Texas commit)
- CB Jermaine Cobbins (uncommitted)
- WR Maddox Davis (uncommitted)
- TE Jaxon Dollar (Georgia commit)
- WR Quentin Hale (USC commit)
- QB Elijah Haven (Alabama commit)
- QB Peyton Houston (LSU commit)
- RB Myson Johnson-Cook (Auburn commit)
- CB Juju Johnson (UCLA commit)
- CB Gabriel Osborne Jr. (Oklahoma commit)
- WR Jamarin Simmons (Clemson commit)
These high schoolers could be the next big thing in college football. Getting in with Nike now? That’s a pretty good head start for their futures, both on the field and in the spotlight.
Spotlight on Cam Coleman and Colin Simmons
Cam Coleman and Colin Simmons are set to be major names in the upcoming season. Simmons, for example, led the SEC last year with 12 sacks—pretty wild numbers.
He’s already racked up 21 career sacks, plus 15.5 tackles for loss, three forced fumbles, and 43 tackles in just 2025. That’s the kind of production coaches dream about.
Cam Coleman’s Journey
Coleman’s story is interesting, too. He stood out during his first two seasons at Auburn and landed the No. 2 overall transfer ranking from 247Sports in the latest cycle.
Even with less-than-stellar quarterback play, Coleman still caught 56 passes for 708 yards and five touchdowns in 2025. He’s got a knack for making tough catches, which makes him a top SEC receiver in my book.
Neimann Lawrence: A Rising Star
Neimann Lawrence, a Class of 2028 pledge, made his Texas commitment public on June 25. According to 247Sports, he’s the No. 73 prospect and the No. 6 quarterback in his class.
Andrew Ivins from 247Sports called Lawrence an advanced passer with great field command and, honestly, a rare arm. Committing early to Texas and signing with Nike? That’s a pretty strong signal he’s one to watch.
Nike’s Continued Support for Texas Athletics
This isn’t Nike’s first rodeo with Texas athletics, either. Back in March, Texas women’s basketball star Madison Booker signed an endorsement with Team KD apparel.
Just days later, 16 more Longhorns landed NIL deals with Nike as part of its Blue Ribbon Elite initiative, which included 60 athletes from different schools. The initiative pulled in talent from all over, showing Nike’s not just about football—they’re looking at the whole picture.
Conclusion
Nike’s decision to sign top college and high school athletes to NIL deals says a lot about where the brand’s priorities are these days. They’re clearly focused on nurturing the next wave of sports stars.
By teaming up with standout talents like Cam Coleman, Colin Simmons, and Neimann Lawrence, Nike’s making a statement in college athletics. It’s not just about the athletes—these partnerships give Nike a stronger foothold in the fiercely competitive college sports scene.
If you’re curious and want to dig deeper, the full article is over at 247Sports.
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