As the college basketball season creeps closer, fans everywhere are buzzing. With NIL (Name, Image, Likeness) deals now in play, players have even more reason to shine on the court.
This season, a handful of athletes have already locked down some pretty big endorsements. These are the top NIL stars to keep an eye on before Week 1.
Top NIL Stars Shaping College Basketball
The NIL era has totally changed the game. Players can finally cash in on their talent and popularity.
Here are ten players who’ve grabbed major endorsements and are ready to make some serious noise this season.
A.J. Dybansta – BYU Cougars
A.J. Dybansta is the high-flying wing for the BYU Cougars and, honestly, he’s everywhere right now. He’s the consensus number one recruit for the 2025 class and already has gold medals with Team USA, plus MVP honors at the U19 FIBA World Cup.
As a freshman, he’s landed the largest NIL deals out there—$4.1 million, if you can believe it—with brands like Nike, Redbull, and Fanatics backing him.
JT Toppin – Texas Longhorns
JT Toppin is making waves as one of the brightest prospects in college hoops. After a sophomore year where he put up 18.2 points and 9.2 rebounds per game, he snagged Second-Team All-American honors.
He’s heading into another big year with $2.8 million in NIL deals. That’s some serious motivation.
Yaxel – Michigan Wolverines
Yaxel, the Michigan Wolverines forward, is a force on both ends of the floor. Last season, he averaged 17.7 points and 11.4 rebounds per game.
He’s also a two-time AAC Defensive Player of the Year. His NIL value? $2.3 million—not too shabby.
Boogie Fland – Florida Gators
Boogie Fland is the dynamic guard now suiting up for the Florida Gators. Even after an injury-riddled season, he led Arkansas to the Sweet 16 as a rookie before transferring.
He’s got about $2.1 million in NIL deals, including endorsements from Crossover Culture and Spreadshop. People are expecting a big comeback.
Donovon Dent – UCLA Bruins
Donovon Dent stands out for his playmaking. He’s one of the best floor generals in college basketball, with multiple 20+ point games and double-digit assists last year.
Now a senior, he’s aiming to finish strong, supported by $2 million in NIL deals.
Jayden Quaintance – Kentucky Wildcats
Jayden Quaintance suffered a brutal ACL injury as a freshman, but he’s still a key piece for Kentucky. His impact is obvious, and he’s got $1.9 million in NIL endorsements.
Notable brands like Panini America and PSD Underwear are in his corner.
Braden Smith – Purdue Boilermakers
Braden Smith is running the point for Purdue and could be the difference-maker this season. He’s actually the first NCAA player to rack up at least 1300 points, 700 assists, and 500 rebounds in his first three seasons.
His NIL deals total $1.9 million, with HEYDUDE Shoes among his endorsements.
Moustapha Thiam – Cincinnati Bearcats
Moustapha Thiam is hard to miss at 7’2″. His freshman year for Cincinnati was impressive—over 10 points, 5 rebounds, and 2.5 blocks per game.
He finished with 88 blocks and now, with more experience, he’s got $1.8 million in NIL support.
Oscar Cluff – Purdue Boilermakers
Oscar Cluff, the 6’11” forward from Australia, is one of the most hyped transfers we’ve seen in a while. He’s known for quick feet and a physical style that’s got people saying he’s NBA-ready.
His performances have earned him $1.7 million in NIL deals.
P.J. Haggerty – Kansas State Wildcats
P.J. Haggerty, now with Kansas State, averaged 21.7 points per game on 47.6% shooting during his time in Memphis. He almost went pro but decided to stick around for another year to sharpen his skills.
His NIL value sits at $1.7 million. Not a bad consolation prize, right?
The Impact of NIL Deals on College Basketball
The introduction of NIL deals has really shaken up college basketball. Players can finally cash in on their talents, which opens the door to financial stability and a shot at professional growth.
These top 10 NIL stars are showing how a mix of on-court skill and marketability can bring some serious financial rewards. It’s a whole new game out there.
As the season gets underway, everyone’s watching to see how these players handle the spotlight. Will they step up and lead their teams, or will all that attention and money get in the way?
For more details on the top NIL stars and what they mean for college basketball, here’s the full article on Essentially Sports.
We’ll keep an eye out for more updates as the season rolls on. With all this talent and hype, who knows what’s coming next?
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