College football just keeps shifting, and lately, NIL (Name, Image, and Likeness) valuations have started to play a massive role. The 2025 top 100 rankings? They’re not just about who scores touchdowns—they’re about who’s making noise off the field too.
This post takes a look at some of the key players and their eye-popping valuations. It’s a mix of backgrounds, wild social media numbers, and a few names you probably can’t ignore if you care about college football at all.
Top NIL Valuations in College Football for 2025
The latest NIL rankings for 2025 give us a weirdly fascinating peek at where the sport might be headed. Suddenly, a player’s marketability is just as critical as what they do on Saturdays.
Arch Manning leads everyone, no surprise there. He’s a sophomore quarterback for the Texas Longhorns, and his NIL valuation has hit an almost unbelievable $6.8 million. That’s not just hype—his social media reach is huge, and the family name doesn’t hurt either.
Arch Manning: The Crown Jewel
Arch Manning stands 6’4″, weighs in at 216 pounds, and comes from New Orleans, Louisiana. As a sophomore QB at Texas, his $6.8 million NIL valuation says a lot about his skills and the buzz around him.
With over 512,400 social media followers, Manning’s influence stretches way beyond just football. Brands are definitely paying attention—he’s a marketing dream.
Carson Beck: The Rising Star
Carson Beck is right up there too. He’s a junior quarterback for the Miami Hurricanes with a $4.3 million valuation and a steadily growing fanbase.
Originally from Jacksonville, Florida, Beck’s journey to the Hurricanes has been impressive. His 167,000 social media followers are only climbing as he keeps putting up big numbers.
Key Players and Their Impact
The NIL list is packed with other names worth knowing. Here are a few who stand out right now:
- Garrett Nussmeier: Senior quarterback for the LSU Tigers. His valuation is $3.8 million, and he’s got 348,300 followers. That’s a serious presence.
- LaNorris Sellers: Sophomore quarterback for the South Carolina Gamecocks. Sellers is valued at $3.7 million. At 6’3″, 240 pounds, and with 74,400 followers, he’s a tough one to miss.
- Drew Allar: Senior QB for Penn State. Allar comes in at $3.2 million, with 147,600 followers. Could be a big name to watch soon.
John Mateer: A Story of Persistence
John Mateer is a redshirt junior quarterback for the Oklahoma Sooners. His $3.2 million valuation didn’t come easy—he worked his way up from Little Elm, Texas, and now he’s starting to get noticed.
He’s got 45,500 followers, which isn’t the biggest number on this list, but it’s growing. People are starting to pay attention.
Bryce Underwood: The Freshman Phenom
Bryce Underwood, a freshman QB at Michigan, is already valued at $3 million. At 6’4″ and 208 pounds, he’s got the physical tools and the hype to match.
His 313,000 followers are proof that people are watching his every move. Honestly, he could be the next breakout star.
Wide Receivers and Defensive Standouts
Quarterbacks might hog the spotlight, but there are wide receivers and defensive players making real waves too. Ryan Williams, a sophomore wide receiver for Alabama, tops this group with a $2.6 million valuation and a wild 1.22 million followers.
Ryan Williams: A Versatile Talent
Williams is all about versatility. He steps up in big moments and knows how to connect with fans online. That kind of mix is rare.
It’s not just his play—he’s got personality, and people seem to love him for it. Alabama’s lucky to have him.
Caleb Downs: The Defensive Dynamo
Caleb Downs is a junior safety for Ohio State with a $2.4 million valuation. He’s 6’0″, 205 pounds, and has 301,000 followers—definitely not your typical defensive back.
Downs makes game-changing plays and draws attention, both from fans and scouts. That’s the kind of energy every defense wants.
Emerging Talents to Watch
There are also a handful of rising stars in these rankings. They’re building their brands and starting to turn heads both on and off the field.
Sam Leavitt: The Dual Threat
Sam Leavitt is a redshirt sophomore QB for Arizona State, valued at $2.2 million. He can throw and run—classic dual-threat stuff.
His 39,500 followers might not sound huge, but give it time. He’s on the rise.
Xavier Chaplin: The Offensive Anchor
Xavier Chaplin, a junior offensive tackle for Auburn, is valued at $1.9 million. He’s 6’7″, 338 pounds—an absolute unit on the line.
With 39,100 followers, he’s not just a big body; he’s got a growing fanbase too. Auburn fans seem pretty excited about him.
Conclusion
The 2025 NIL rankings really highlight just how much college football keeps shifting. Players like Arch Manning, Carson Beck, and Ryan Williams aren’t just putting up numbers on the field—they’re also building personal brands that make them stand out.
Curious about who’s rising or falling in the NIL world? For the latest rankings and updates, check out SportsGrid.
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