In a move that feels pretty bold these days, TruHeight—a children’s and teen wellness brand that’s been gaining steam—just announced it’s expanding its high school basketball NIL (Name, Image, Likeness) program.
They’re really leaning into high school athletes and their families, which is a noticeable shift away from the usual college-focused NIL scene.
TruHeight also kicked off its 2026 Team TruHeight tryout series, setting up events in eight U.S. cities like Las Vegas, Denver, Phoenix, and San Diego.
It’s a strategic play to get ahead in the high school NIL market, now allowed in over 40 states, and to make a serious mark in youth sports.
TruHeight’s Unique Approach to NIL Partnerships
Most brands diving into NIL want college athletes, but TruHeight? They’re all-in on the high school crowd.
No college athletes, no NCAA collectives—just high school basketball players and creators who vibe with youth basketball fans.
Eden Stelmach, Co-Founder of TruHeight, put it this way: The college NIL market has morphed into a recruiting tool rather than a genuine brand partnership ecosystem.
Since their main customers are families with kids aged 9 to 17, it honestly makes sense that high school athletes would be their go-to influencers.
Program Statistics and Reach
TruHeight’s NIL roster is made up of high school basketball players from all over the U.S.
In 2025, they held Team TruHeight tryouts in four cities, and for 2026, they’re doubling that to eight.
These events usually draw about 500 athletes and end up selling around 10,000 tickets each season through TruHeight-backed programming.
Every single athlete agreement is written, co-signed by a parent or guardian if they’re a minor, and follows Federal Trade Commission (FTC) rules.
Team TruHeight Tryouts and Athlete Exposure
Tryouts are led by partner athletes Quincy Helsel and Grady Ferrick, who run open sessions to find fresh high school talent for the Team TruHeight AAU roster.
Those who make the cut get access to tournament-level play, branded content, and a shot at TruHeight’s big youth basketball audience.
This kind of visibility can be a real turning point—some athletes go from being local names to getting national attention in just a few days.
Success Stories and Testimonials
Liam Zeno, who’s currently on the Team TruHeight roster, says it’s more than just the deal itself.
“It’s the audience they put you in front of and the doors that opens,” he shares.
Other athletes seem to agree—TruHeight’s platform and exposure are making a difference for them.
Collaborations with Youth Basketball Creators
TruHeight works with a lineup of youth basketball creators like Iam, Grady, Quincy, Real Kinna, Sergio, Ethan Sanchezz, Jlewww5, Daily Athletes, Middy, Nelson Nueman, and Ariel.
They’re all part of a content series called On The Line, a 1-on-1 challenge filmed at TruHeight’s own court in Las Vegas.
This series helps boost the profiles of everyone involved—athletes and creators alike.
Non-Profit Grassroots Basketball Initiative
On the non-profit side, TruHeight sponsors a grassroots basketball initiative led by creators Jlewww5 and Isaiah.
They’re out there scouting top high school players in major cities, giving them a chance to show what they’ve got and get noticed.
Future Plans and Expansion
Looking forward, TruHeight wants to bring more athletes onto its NIL roster throughout 2026.
They’re also eyeing an expansion into a few other sports, but they’re sticking to their high school-only approach.
This focus helps TruHeight connect in a real way with its audience—setting it apart from brands that just chase after college athletes.
About TruHeight
TruHeight was started by Eden Stelmach and Justin Rapoport. They’re behind a children’s and teen nutrition brand that’s all about wellness, offering vitamins and supplements crafted by pediatricians for growth, focus, sleep, and just feeling better overall.
The company picked up momentum fast, quickly becoming one of the fastest-growing youth wellness brands in the U.S. You can find TruHeight’s products direct from their site at truheightvitamins.com, on Amazon, and even at big-name retailers across the country.
If you want to dig into TruHeight’s latest moves—like expanding their high school basketball NIL program or launching the 2026 Team TruHeight tryout series—check out the full press release here.
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